Walt Disney World’s Newest Ride Will Be … “Frozen Ever After”

As reported by mynews13.com and the Wall Street Journal

We can now get a first look at Walt Disney World’s soon to be built ride “Frozen Ever After”.

This ride will be will be located in the Norway pavilion at Epcot was published late Monday in a Wall Street Journal exclusive, revealing a snow-filled boat ride scene starring Elsa in her ice palace singing what could only be “Let It Go.”

The scene comes to life in the first piece of published concept art, credited to Disney, of the ride, which will replace the old Maelstrom boat ride in Epcot’s Norway Pavilion. A passenger boat that looks nearly identical to the old Maelstrom boats appears in the image.

(Photo: The Wall Street Journal, credited to Disney)

Full WSJ article: How Disney Milks Its Hits for Profits Ever After

The article’s main focus is on Disney’s current trend of backing its big-name franchises, including the Disney-owned Marvel and Star Wars properties, and of course, the smash hit “Frozen,” which quickly rose to become the highest grossing animated film of all time.

But for theme park fans and tourism leaders in Central Florida, the bigger news is the unveiling of the Frozen ride, which the Wall Street Journal reports will be named “Frozen Ever After.”

Here are some other new tidbits of information on the ride we’ve learned from Monday’s article:

• The ride will “take you back to the movie without retelling the story,” Walt Disney Imagineering’s Kathy Mangum reportedly told Speakeasy.
• Frozen Ever After will be set during Arendelle’s winter festival — which takes place in summer.
• The attraction will begin as you wait in line where you will interact with Wandering Oaken in his Trading Post
• As you board your Log boat Olaf the snowman and Sven the reindeer will will greet riders
• The ride will also feature Grandpappy Troll “telling a magical story.” as the narrator.
• Disney executives project millions more people will likely visit Epcot’s World Showcase just to ride Frozen Ever After, which they said is “tied to Scandinavian art and culture.”

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An exclusive look by the Wall Street Journal blog Speakeasy revealed even more new details on the ride Tuesday morning:

• Other characters featured on the ride include, of course, Anna and Kristoff, along with the giant snowman Marshmallow and the miniature Snowgies from the short “Frozen Fever.”
• Frozen Ever After will be a 4-minute-long ride.

The new ride is slated to open sometime in 2016. Some reports are stating an opening date of May 1st, 2016