The Walt Disney Company is a household name and has earned its reputation with a set of careful and curated business decisions that have allowed them to become one of the world’s most powerful and popular entertainment giants. The Mouse House has amassed a massive and devoted fan following that has certainly paid off between their various segments. Whether from ...

James Cameron’s Avatar: The Way of Water is finally out in theaters, and like the other recent films to come out of the Disney Corporate Umbrella this year, it is falling behind Box Office hopes. Believe it or not. According to Deadline, it appears that the highly anticipated sequel will end its opening weekend close to $20 million below anticipated numbers, ...

Even though they were not released at the same time, Illumination Entertainment’s latest animated feature film, Minions: The Rise of Gru, recorded an opening weekend box office performance that was nearly double that of Disney/Pixar’s summer film, Lightyear, and gave the Mouse House a once-in-a-blue-moon box office defeat. According to The Hollywood Reporter:  “Minions: The Rise of Gru scored a huge four-day opening of ...