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Tag Archives: Hasbro

Disney Toy Sales Force 1,100 Layoffs

the inspirational store behind Toy Story is closing

When it is reported that a new Disney (or Pixar or Star Wars or Marvel) movie has a bad run at the box office, most of the news story focuses on ticket revenue. However, the impact of a standard box office flop is much more significant than just the opening weekend ticket sales. A failed movie will have ripples throughout ...

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Disney Princesses Get Surprising ‘Barbie’ Upgrades From Mattel

disney-princess-barbies-get-upgrade

Barbie has been the talk of the town lately — at least, the new movie about Barbie has — but last year, the original Barbie dolls were also a hot topic for a big reason. Mattel, the doll and toy company that was famous for making Barbie dolls, finally reclaimed its rights to Disney Barbie dolls after the doll and toy ...

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Mattel Reclaims its Rights to Disney Barbies from Hasbro

disney-barbies

Back in 2016, the famous Barbie brand Mattel lost its lucrative license to represent Disney characters (particularly Disney princesses) as Barbie dolls. The company Hasbro took the license instead, causing an upset in the Mattel company (and a loss of a $440 million income source, according to the Wall Street Journal) alongside a new challenge for Hasbro as it tried ...

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