It’s been hard to miss the excitement surrounding the Wicked movie, which premiered worldwide on November 22. Based on the iconic Broadway musical, the film brings the untold story of Elphaba, the Wicked Witch of the West, and her complicated relationship with Glinda. With Wicked being one of the biggest releases of the year, Universal’s marketing team went all-in—launching exclusive ...

Mattel’s New theme park Expansion Plans Mattel has announced ambitious plans to enter the competitive theme park arena with six new parks set to launch by 2034. This latest venture seeks to capitalize on the popularity of its beloved intellectual properties, including Barbie and He-Man, alongside merchandise giants like Hot Wheels. The first park will open in Arizona in 2026, ...

In the summer of 2023, fans were enamored with Barbenheimer — the weekend that both Barbie and Oppenheimer were released in theaters nationwide. Both films were wildly successful, but Barbie came out on top. The movie was a cultural phenomenon, even winning an Oscar for the Billie Eilish song “What Was I Made For?” In the wake of Barbie’s success, Mattel executives have indicated that ...

We all have those special childhood memories of some of our favorite toys. Whether they were waiting for us under the Christmas tree, or we got them for that special birthday. Some toys, though, span generations, like Barbie, American Girl, Star Wars, and Mickey Mouse. Those are the ones that last and sometimes become even more popular. Now, the company ...

Barbie has been the talk of the town lately — at least, the new movie about Barbie has — but last year, the original Barbie dolls were also a hot topic for a big reason. Mattel, the doll and toy company that was famous for making Barbie dolls, finally reclaimed its rights to Disney Barbie dolls after the doll and toy ...

Shang-Chi actor Simu Liu is taking his character’s love of accessorizing with rings (ten of them, to be precise) and switching it to a love of accessorizing with Barbie dolls — maybe! The actor is in negotiations to join the A-list cast of an upcoming Barbie movie, according to Hollywood Reporter. Although celebrity negotiations can go sideways right up until someone ...

Back in 2016, the famous Barbie brand Mattel lost its lucrative license to represent Disney characters (particularly Disney princesses) as Barbie dolls. The company Hasbro took the license instead, causing an upset in the Mattel company (and a loss of a $440 million income source, according to the Wall Street Journal) alongside a new challenge for Hasbro as it tried ...