Walt Disney World Resort is expanding its Bluey line-up with the debut of official Disney Parks merchandise inspired by the Australian children's series. The first-ever Bluey trading pin arrived Tuesday at Disney Springs, joining existing offerings and previewing summer's major Bluey attraction opening at Disney's Animal Kingdom Theme Park.
First Official Bluey Pin Debuts at Disney World
WDWNT reported on Tuesday that the inaugural Disney Parks Bluey trading pin is now available at World of Disney in Disney Springs. The pin depicts Blue Heeler sisters Bluey and Bingo hugging and retails for $14.99.
“First Ever Disney Parks Bluey Trading Pin Arrives at Walt Disney World,” WDWNT posted on X (formerly Twitter).
First Ever Disney Parks Bluey Trading Pin Arrives at Walt Disney Worldhttps://t.co/B45Hstroji
— WDW News Today (@WDWNT) January 27, 2026
The pin can be traded with any Disney cast member or at pin boards throughout Disney parks, Disney Resort hotels, and Disney Springs. It's displayed on white cardstock featuring Authentic Disney Pins, Disney parks, and Bluey logos.
While this is the first Bluey pin at Walt Disney World Resort, it's not the first Heeler family merchandise. Bluey and Bingo “HugMees by Squishmallows” stuffed animals launched in December.
Heeler Family Attraction Under Construction
The pin release coincides with ongoing construction at Rafiki's Planet Watch Conservation Station in Disney's Animal Kingdom Theme Park. The area—accessible via Wildlife Express Train in Africa—will welcome the Heeler family later this year.
Walt Disney World Resort promises an interactive experience that allows children to play and dance with Bluey and Bingo, and to participate in show-inspired games like butterfly Keepy-Uppy. The experience includes meet-and-greet opportunities with the Blue Heeler sisters. Guests can encounter Australian animals featured in the series throughout Conservation Station.
Disney confirmed that the Bluey experience will open at Disney's Animal Kingdom Theme Park sometime in summer 2026.
Global Bluey Expansion
Disneyland Resort recently announced plans for a Bluey stage show at Fantasyland Theatre in Disneyland Park.
Bluey and Bingo will soon appear on select Disney Cruise Line sailings from the United States. The sisters already greet guests on Australian and New Zealand sailings.
Bluey is produced by Ludo Studio and commissioned by the Australian Broadcasting Corporation. Disney holds exclusive U.S. distribution rights. The animated series airs on Disney Junior and streams on Disney+.
Are you excited about more Bluey offerings at Walt Disney World Resort? Let Disney Fanatic know in the comments!
