Universal Orlando Resort is undergoing a significant transformation as its iconic roadside entrance signs are replaced with state-of-the-art digital displays. The change, announced in October, is now well underway, with construction crews dismantling the existing signs at multiple locations around the resort. These new signs promise a vibrant, modern look, showcasing beloved Universal franchises and signaling a bold step forward for the resort’s visual identity.
The updated signage will be much larger than the current versions, blending sleek digital technology with immersive design. Each sign will feature vivid LED screens capable of displaying animations, videos, and promotional content, offering a dynamic first impression for visitors as they approach the parks. The centerpiece of each sign will remain the “Universal Orlando Resort” logo, now set against a blue background. Surrounding the logo, high-definition imagery will highlight popular intellectual properties, making the signs both functional and visually stunning.
New Era of Design
One of the confirmed designs celebrates the prehistoric thrills of Jurassic World. Blue the velociraptor and a triceratops flank the Universal logo, bringing the excitement of the park’s dinosaur attractions to life. Another design focuses on characters from Shrek, with Shrek, Donkey, and Puss in Boots appearing in a sky filled with fluffy white clouds, evoking the whimsy of DreamWorks Animation.
Fans of the Wizarding World will be delighted by the sign featuring Hogwarts Castle, emerging through a misty Forbidden Forest backdrop. Additionally, characters from Trolls and Kung Fu Panda bring a playful energy to another sign, with Poppy and Viva on one side and Po striking a pose on the other.
These designs represent a broad spectrum of Universal’s most beloved franchises, appealing to visitors of all ages and interests.
Construction Progress
The transformation is taking place at five strategic locations around Universal Orlando Resort: Turkey Lake Road and Hollywood Way, Universal Boulevard and Hollywood Way, South Kirkman Road and Major Boulevard, and Vineland Road and Universal Boulevard. Each site previously housed one of the resort’s recognizable silver-panel signs, but these have now been dismantled to make way for the new displays.
At the intersection of Universal Boulevard and Hollywood Way, near the resort’s parking garage entrance, the old sign has been completely removed. Black scrims bearing the Universal Orlando Resort logo now surround the area, concealing the ongoing work. Decorative elements like shrubbery and red flowers remain untouched, maintaining the overall aesthetics during construction.
Similarly, scrims and fencing are in place at the corner of Vineland Road and Universal Boulevard, where the previous sign has also been taken down. While structural elements of the new signage are not yet visible, preparations are clearly underway. At South Kirkman Road and Major Boulevard, the story is the same: the old sign is gone, with scrims marking the site of future construction.
The last sign, located at Turkey Lake Road and Hollywood Way, was not observed, but it is expected to follow the same progress as the others.
A Step into the Future
This redesign marks a significant upgrade for Universal Orlando Resort, showcasing the company’s commitment to innovation and its dedication to creating an immersive experience from the moment guests arrive. The LED technology will allow the signs to feature dynamic animations and real-time information, making them not just markers but integral parts of the resort’s storytelling.
While Universal has not announced an official timeline for the completion of the new signs, their arrival is highly anticipated. These updates come as Universal prepares for the opening of its Epic Universe park in 2025, further solidifying its position as a leader in the theme park industry.
A Source Confirms the Details
WDWNT confirmed that construction crews have made swift progress on the removal of the old signage, setting the stage for the new digital displays. This fresh approach to Universal’s entrance branding reflects the resort’s broader vision of blending cutting-edge technology with its legendary entertainment offerings.
As fans eagerly await the unveiling of the completed signs, one thing is clear: Universal Orlando Resort is reimagining how it welcomes guests, ensuring that the magic begins before they even step inside the gates. This ambitious update signals a bright future for the resort and its ever-growing fan base.
