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Disney Ultimate Toy Drive Kicks Off in Support of Toys for Tots

Earlier today, the Walt Disney Company launched the Disney Ultimate Toy Drive by issuing a $500,000 donation to the Marine Toys for Tots Program. The program works to provide toys and gifts to children as needed during the holiday season, and is just the latest chapter in the company’s lengthy history of working with Toys for Tots.

Disney’s connection with Toys for Tots actually goes all the way back to 1947 when Walt Disney and a team of animators created the organization’s logo that is still the one used by Toys for Tots today.

Credit: Disney

You can participate in the Disney Ultimate Toy Drive and help support these initiatives now through December 14. There are multiple ways to show your support:

  • Donate a toy online: Head over to shopdisney.com and find ways to donate something in your cart at checkout.
  • At Disneyland: Bring new, unwrapped toys to the collection bins located in Downtown Disney (outside of the World of Disney store, Star Wars Trading Post and Resort hotel stores.)
  • At the Walt Disney World Resort: Drop off in collection bins at the World of Disney Store, Marketplace Co-Op, Star Wars Galactic Outpost and Disney Springs Welcome Center).

Credit: Disney

Disney teams around the company will also be finding different ways to celebrate the Disney Ultimate Toy Drive (including the “Hawkeye” premiere, more details to come!)

In addition to the Disney Ultimate Toy Drive event, Disney announced a new short that will serve as a follow up to last year’s “Lola” in support of Make-A-Wish International, titled “The Stepdad.” Watch the short below:

The Minnie Mouse plush and notebook seen in the short are also available for purchase on shopDisney this holiday season (and can be donated toward the toy drive.)

Lastly, as part of the Walt Disney Company’s annual holiday gifting, Disney will be putting $2 million toward Make-A-Wish International and its network of affiliates to grant wishes for children with critical illnesses all around the world.

Learn more about Disney’s work with Make-A-Wish here, and stay tuned for more details on the holiday toy drive to come.

About Brittany DiCologero

Brittany is a New England-based writer focused on the history of the Walt Disney World Resort. She is the author of "Red, White, and Disney: The Myths and Reality of American History at the Walt Disney World Resort," and "Brittany Earns Her Ears."