Netflix is taking binge-watching to a whole new level with its latest feature, Moments, which allows viewers to bookmark, replay, and share iconic scenes from their favorite shows and movies—all directly within the Netflix mobile app. Currently available for iOS and soon coming to Android, Moments caters to fans who want to relive the most unforgettable scenes or share them across social media with just a few taps.
The feature taps into Netflix’s robust catalog, where countless memorable scenes from popular shows like Bridgerton, Stranger Things, The Queen’s Gambit, and Wednesday have captivated audiences worldwide. Imagine being able to save Eleven’s first showdown with the Demogorgon in Stranger Things or Beth Harmon’s masterful chess win in The Queen’s Gambit for instant replay at any moment. It’s a game-changer for fans who love to relive or share the standout scenes that made them fall in love with the story.
A New Era of Sharing: How Moments Works
Netflix describes Moments as a way for viewers to “bookmark” key scenes in real time. Users can now quickly mark a favorite moment while watching, saving it in the “My Netflix” section for future access. Sharing these moments to platforms like Instagram, TikTok, and Facebook is equally seamless, turning every favorite scene into a shareable experience that connects Netflix’s vast community of fans. Netflix’s Chief Marketing Officer Marian Lee expressed the platform’s excitement for this feature, saying, “Whether it’s sparking Halloween costume ideas or becoming a TikTok sensation, Netflix fans often want to share unforgettable moments.”
The Moments feature launch comes with a star-studded campaign titled It’s So Good, with big names like Giancarlo Esposito, Simone Biles, and Cardi B sharing their top Netflix scenes. This campaign captures the essence of why Moments will be popular—these actors and celebrities know all too well how powerful a scene can be when it resonates with viewers, creating a collective experience that goes beyond the screen.
Take a look at the promo that was shot below:
Iconic Scenes Fans Are Likely to Save with Moments
Netflix has no shortage of unforgettable scenes across its vast library. Here are just a few examples of scenes that could get saved, rewatched, and shared via Moments:
- The Carriage Scene in Bridgerton: The intense chemistry between Daphne and Simon took the world by storm, making this romantic carriage scene an instant fan favorite.
- The Mind-Bending Finale of The Queen’s Gambit: Beth Harmon’s climactic chess match captivated viewers, especially as she imagines the chessboard on the ceiling—a visual masterpiece that highlights her brilliance and growth.
- Eleven’s Showdown with the Demogorgon in Stranger Things: This thrilling scene from Season 1 had fans on the edge of their seats, solidifying Eleven’s powers and the start of an epic journey.
- Wednesday’s Dance Scene in Wednesday: Jenna Ortega’s quirky, unique dance routine became an internet phenomenon, inspiring TikTok challenges and solidifying Wednesday as a fan-favorite character.
- The Emotional Breakdown in The Crown: When Princess Diana confronts Prince Charles about his infidelity, the raw emotion portrayed makes this scene unforgettable, offering a powerful glimpse into a story that’s both fictionalized and deeply human.
Netflix’s Legacy of Iconic Moments
From Orange is the New Black to House of Cards, Netflix has produced countless shows that have left a lasting impression on viewers. Moments is Netflix’s answer to fans’ desire for a more engaging experience—one where they can relive, share, and connect through scenes that resonated deeply with them. It also speaks to Netflix’s commitment to embracing the social sharing culture, giving viewers a way to interact with its content far beyond simply watching.
What About a Price Increase?
Amid this launch, there are whispers of a potential Netflix price increase, with speculation about when it might occur. Though nothing has been confirmed, industry experts believe Netflix could soon bump up subscription rates to keep up with production costs and global expansion. This potential increase would follow previous price hikes seen in 2022, with Netflix adjusting rates across plans, now ranging from $6.99 for the ad-supported plan to $22.99 for the premium tier.
Analysts like Citi’s Jason Bazinet predict that U.S. rates might rise by around 12% by 2025, while other experts think a price increase could happen as early as 2024. And as other streaming services, including Disney Plus, raise their prices, it seems likely that Netflix will follow suit. For subscribers who have been with Netflix since its early days, navigating these price hikes has become part of the experience, but the additional features, like Moments, are meant to add more value to the service.
With Moments, Netflix is creating a unique experience that brings fans closer to their favorite content. Whether it’s capturing Eleven’s supernatural battles, Wednesday’s viral dance, or Daphne’s romance with Simon, Netflix is banking on Moments to redefine how fans interact with the platform. As Moments expands to Android and more updates roll out, Netflix subscribers have much to look forward to, even as they keep an eye on the potential impact of a price change.
How do you feel about Netflix’s newest feature?
