Downtown Disney now has new apparel, toys, and collectibles themed to Bluey and Bingo from the popular kids' show Bluey, and honestly, the Bluey takeover has officially started at Disneyland. The new Bluey merchandise collection can be found at the World of Disney shop in Downtown Disney at the Disneyland Resort, with Disneyland having released Bluey merchandise in the parks as the Australian animated series expands its presence beyond just the upcoming live stage show premiering at Fantasyland Theatre on March 22, 2026.
The merchandise release coincides with the theatrical transformation happening at Fantasyland Theatre, where signage and decorations are now in place featuring a “Fun Fair” medallion, blue bunting, and whimsical entrance theming. And honestly, if you walk by the theater now, it looks completely different from how it used to look with all the Bluey branding everywhere.
The Bluey Apparel Looks Great
The merchandise collection includes three apparel items, starting with a Bluey shirt priced at $29.99 that features Bluey with her arms outstretched and a big grin, with the Bluey logo printed above her and on the back of the shirt by the collar, along with a “Disney Parks” logo. The light-blue shirt color matches Bluey's character design, which honestly makes it perfect for fans who want to wear clothing that reflects the show's visual style.
A Bluey and Bingo “Dance Mode” shirt, priced at $29.99, features the two sisters dancing with their arms out to the side, “Dance Mode” printed above them in orange stars, while the back of the shirt has a “Disney Parks | Bluey” logo printed by the collar. A Bluey and Bingo sweatshirt priced at $49.99 is a gray zip-up design with a hood and two front pockets, offering practical features that make it ideal outerwear for cooler California evenings.
Bluey Merchandise Collection Now Available at Disneylandhttps://t.co/EwALgdjioj
— Disneyland News Today (@dlnt) March 20, 2026
The Squishmallows Are Adorable
The toy offerings include Bluey HugMees Squishmallow, priced at $19.99, featuring Bluey standing up with her arms outstretched and a smile on her snout with three dark spots printed on her back above her tail. The plush comes with a Bluey Squishmallow tag and is covered in soft blue fabric, with the HugMees line representing Squishmallow's standing plush format.
A Bingo HugMees Squishmallow priced at $19.99 features Bluey's younger sister with her arms outstretched and a smile on her snout with one large dark spot printed on her back above her tail, and honestly, these Squishmallows are going to fly off the shelves because everyone loves Squishmallows and Bluey.
Pin Collectors Are Going to Love These
The collectibles category includes a Bluey and Bingo pin priced at $14.99, featuring Bluey hugging her sister Bingo while they both smile, with Disney Parks branding on the pin backing card. The pin appeals to Disney pin collectors and traders who participate in the pin trading culture at Disney parks.
A Bluey and Bingo pin lanyard priced at $14.99 has one side with Bluey and Bingo in front of a blue-and-white striped background while the other side has a white background with Bluey and Bingo and various toys like Chattermax and a red balloon, creating official Disney pin trading merchandise that integrates Bluey into the established pin collecting ecosystem.
The Bluey Collectible Figures Are Amazing
Several Bluey-themed figures, priced at $14.99 each, feature removable bases that can connect with other figures, creating a play pattern where collectors can build connected displays. A Dessert Bingo figure features Bingo wearing a party hat and holding up a cake designed to look like a duck, with a rare chase variant available, which honestly is going to be impossible to find.
A Surprise Blaster Bluey figure shows Bluey dressed up in a white sci-fi outfit while holding a blaster pointed forward, while a Queen Chilli figure features Bluey and Bingo's mom wearing a rainbow-striped cloak with a gold crown on her head. A Frozen Bandit figure shows Bluey and Bingo's dad wearing a pink boa, antlers, and purple eyelashes and mustache, capturing one of the many moments when Bandit participates in his daughters' imaginative play.
A Granny Muffin figure depicts Muffin who is Bluey and Bingo's cousin in her Granny outfit complete with oversized black glasses, brown fabric tied around her neck, and a satchel.
The Bluey Show Opens Soon
“Bluey's Best Day Ever!” will open on March 22, 2026, transforming the theater into Bluey's school for a fair featuring games and music from the show, and honestly, between the merchandise release and the show opening, the Bluey takeover at Disneyland is complete.
