Bob Iger Calls Chapek’s Promotion One of His ‘Worst Business Decisions’

bob chapek bob iger

Ever since Walt Disney Company CEO Bob Iger left Disney in February 2020 and his co-worker Bob Chapek became Disney’s new CEO, Disney fans have become more and more disgruntled — so much so that a petition against Chapek’s leadership is still going strong with over 115,000 thousand digital signatures. Bob Iger recently spoke to Business InsiderĀ about what actually happened during the shift from one CEO to the other, and the former Disney executive made his dissatisfaction clear.

Journalist Claire Atkinson, who apparently worked on this particular story for months, specifically called the CEO handover (in which former Disney CEO Bob Iger stepped down and current Disney CEO Bob Chapek took his place as the leader of the Walt Disney Company) a “messy” process.

Bob Iger seems to provide further evidence that the change in leadership was indeed “messy” in the Business Insider interview, when he reportedly called his exit as CEO and Bob Chapek’s entrance as CEO “one of his worst business decisions“.

There are “many surprising revelations” in the interview, according to Claire Atkinson, but one of the biggest revelations seems to be that (according to the journalist) Robert Iger “would not have stepped down in February 2020 had he known COVID would create the biggest crisis in Disney history just months later”.

Chapek and Iger

Disney CEO Bob Chapek and former Disney CEO and Executive Chairman Bob Iger. Credit:

This statement seems to imply that Bob Iger’s declaration about his bad business decision is one that refers to his stepping down right before a pandemic, not necessarily the promotion of Bob Chapek. The former CEO did stick around the Walt Disney Company during the pandemic to some degree, wanting to help and reportedly only irritating the new CEO Bob Chapek in the process.

Michael Eisner and Bob Iger

Former Disney CEO Michael Eisner and Former Disney CEO Bob Iger Credit: NBC

Iger might have stepped on Chapek’s toes in the throes of the ongoing COVID-19 pandemic, but the former CEO remained fairly positive when it came to Chapek in the interview.Ā  ā€œHeā€™s still figuring it out,ā€ the former Disney exec said, adding that Chapek will be all right because ā€œheā€™s got plenty of money [and] heā€™s got great skills. I expect him to do great things. I donā€™t think he has to be in a rush.ā€

Bob Chapek

Disney CEO Bob Chapek Credit: Disney

Bob Iger might not think that CEO Bob Chapek needs to be in a rush to bring the Walt Disney Company back from some difficult times, but the frustrated Disney Guests and Disney stockholders who have been openly criticizing Chapek’s leadership might disagree! Where do you stand on CEO Bob Chapek and the current state of the Walt Disney Company — and whose leadership did you prefer: that of former CEO Michael Eisner, former CEO Bob Iger, or current CEO Bob Chapek?

About Sharon

Sharon is a writer and animal lover from New England. Sharon's two main focuses in her work are Disney's correlations with pop culture and the significance of Disney princesses (which was the basis for her college thesis). When she's not writing about Disney, Sharon spends her time singing, dancing, and cavorting with woodland creatures!

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