Dolly Parton is having quite a year! The latest announcement from America's country music sweetheart suggests her ambitions extend well beyond the Smoky Mountains.
A Coffee Brand Born From a Classic Song
On Thursday, Parton took to Instagram to announce Cup of Ambition, her new signature coffee brand developed in partnership with Community Coffee. The name draws directly from “9 to 5,” the anthem that has defined Parton's cultural legacy for decades — and the brand's launch is timed to coincide with the opening of Dolly's Tennessean Travel Stop in Cornersville, Tennessee, on June 24, 2026.
The official announcement reads:
Inspired by @dollyparton's beloved anthem ‘9 to 5,' Cup of Ambition is Dolly's new signature coffee brand. Launching in partnership with @communitycoffee, get a first taste of our Light, Medium and Dark roasts at Dolly's Tennessean Travel Stop opening June 24! Sign up for updates on the nationwide launch at the link in bio. ☕
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Light, Medium, and Dark Roast options will be available exclusively at the Cornersville travel stop when it opens on June 24, but the nationwide rollout is already underway. Community Coffee is encouraging fans to sign up for updates on the wider launch, which is expected to eventually bring Cup of Ambition to grocery stores across the United States.
A Busy Season for Parton
The coffee brand announcement comes at a time when Parton is expanding her footprint on multiple fronts. Dollywood — her beloved Pigeon Forge theme park — is currently celebrating its 40th anniversary under her ownership, with the annual Smoky Mountain Summer Celebration kicking off on June 15, 2026.
Beyond Tennessee, Parton recently announced that Dolly Parton's SongTeller Hotel will open in Nashville in September of this year. The property will also house what's being billed as the world's largest museum dedicated to Parton's life and career, with bookings now open.
Between a new travel stop, a nationwide coffee brand, a hotel, and a milestone Dollywood anniversary, 2026 is shaping up to be one of Dolly Parton's most expansive years yet.
Will you be trying Dolly Parton's Cup of Ambition coffee? Disney Fanatic would love to hear from you in the comments!
