Every major Disney milestone comes with anticipation, nostalgia, and an avalanche of themed merchandise. Whether you’re a first-time guest or a longtime Annual Passholder/Magic Key Holder, few fans can resist walking into the Emporium or World of Disney without leaving with something in hand, especially when a celebration is involved.
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With Disneyland’s 70th anniversary officially underway, guests have been treated to an abundance of new offerings: themed food and drinks, dazzling new shows, immersive experiences, and exclusive collectibles. But while some items are flying off the shelves, one headline-making souvenir is already popping up at resale events, at a fraction of the original price.
The Key to Disneyland debuted on May 16, coinciding with the launch of the 70th celebration. Priced at $60, this oversized plastic key is designed as an interactive park experience, encouraging guests to explore nine lock stations scattered across Disneyland Park. Once all locks are “unlocked,” guests proceed to the Mickey Topiary Finale to receive one of nine commemorative pins.
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The concept initially drew crowds. The piece of new merchandise actually had guests lining up before Disneyland Park even opened on May 16. The idea of unlocking magic across different lands appealed to collectors, pin hunters, and superfans alike. But that excitement didn’t last.
Soon after release, the question started floating around online: were fans buying the Keys for the fun of the experience, or just to collect the limited-edition pins?
On the day the Keys went on sale, guests were spotted grabbing handfuls of the new merchandise, sparking debate over whether they were purchasing the Keys simply to resell them, or if they were buying in bulk to collect the exclusive pins awarded at the end.
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The answer seems increasingly clear.
As Disney insider Guy Selga recently reported, a surprising number of these Keys turned up at the Disneyana Show—many of them heavily marked down.
At the Disneyana show this year there’s a lot of people trying to offload their used Disneyland 70 keys for $20-30
At the Disneyana show this year there’s a lot of people trying to offload their used Disneyland 70 keys for $20-30 pic.twitter.com/vWkX8cAjki
— Guy Selga (@guyselga) June 1, 2025
The Disneyana Show, hosted annually by the nonprofit Disneyana Fan Club, is a favorite among collectors. While it’s not officially run by Disney, the event draws high-profile guests and Disney Legends—including Bob Gurr—and offers access to rare memorabilia and park-exclusive items from over the years.
Seeing shelves stocked with discounted Key to Disneyland souvenirs raised more than a few eyebrows.
Of course, the 70th anniversary celebration offers more than just keys. Guests can enjoy a bedazzled train conductor hat with mouse ears, new Loungefly bags, themed sweatshirts, coffee mugs, and tumblers—plus new bites like the Western Style Baked Potato and Pineapple Upside Down DOLE Whip.
If you haven’t experienced the celebration yet, there’s still time. Disneyland’s 70th anniversary festivities are scheduled to run through summer 2026. Just remember: theme park reservations are still required to visit both Disneyland and Disney California Adventure, so plan ahead.
Did you purchase the Key to Disneyland? Was it worth the price for the experience — or do you find yourself trying to make space in your souvenir shelf? Let us know in the comments, and tell us if you’ll be stopping by the Happiest Place on Earth during the anniversary run.
