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The Thanksgiving Dual: ‘Wicked’ and ‘Moana 2’ Face Off at the Box Office

Two characters stand side by side: one with green skin and a black witch hat, the other with long blonde hair and a pink dress. Both look upward with surprised expressions, against a dramatic, glowing background.
Credit: Universal Pictures

The Showdown at the Box Office

This Thanksgiving holiday weekend presents a significant clash in the cinematic landscape as Wicked and Moana 2 prepare to vie for audience attention. With both films positioned strategically close to the Thanksgiving holiday, they are set to share the spotlight, igniting curiosity about their market performance. Wicked, adapted from the beloved Broadway musical, is set to be released on November 17, while Moana 2 follows closely on November 22.

Moana and Simea in Moana 2

Credit: Disney

Anticipation is high for both films, but the overlap in potential audiences has raised questions regarding their respective box office success. Families are likely to consider both films for holiday outings, while fans of the musical might lean towards Wicked. Each film’s marketing strategy reflects its unique appeal; Wicked has seen a massive promotional push, leveraging the star power of Ariana Grande and Cynthia Erivo, whereas Moana 2 capitalizes on nostalgia and the popularity of Disney’s original.

Early Reviews and Audience Expectations

As reviews for Wicked begin to surface, they are predominantly positive, with critics praising its vibrant adaptation and strong performances. Early ratings on platforms like Rotten Tomatoes highlight an impressive score, suggesting it could be a major triumph for the filmmakers. These glowing reviews bolster expectations among cinema-goers who may have already made plans to see the film.

Cynthia Erivo as Elphaba doing magic at the camera

Credit: Universal

The potential impact of Wicked‘s reception could considerably influence Moana 2‘s success. Early reviews for Moana 2 remain largely speculative, but the Disney brand’s legacy in animation supports optimistic expectations. Audience sentiment prior to both releases indicates a split; some fans are excited about the continuation of Moana, while others are eager to revisit the world of Wicked. This divergence in sentiment makes it difficult to predict how the audience will divide their attention, ultimately impacting box office figures.

Financial Projections and Predictions

Financial analysts predict that Wicked will perform exceptionally well in its opening weekend, with estimates ranging between $100 and $150 million. If it surpasses this threshold, it could achieve a spot among 2024’s top earners for opening weekends, reminiscent of previous high-earning Disney films like Inside Out 2.

Conversely, projections for Moana 2 suggest a strong opening, possibly in the range of $175 to $200 million over its first five days. Such figures would position it as a formidable contender in the animated genre, but achieving this will require drawing significant audiences away from the allure of Wicked.

Cynthia Erivo and Ariana Grande in Wicked

Credit: Universal

Historically, films released in close proximity to each other often experience fluctuating results. The dynamics of competition can either drive a film to unforeseen heights or diminish visibility amid a wave of powerful box office rivals.

Potential Outcomes for Each Film

Should Wicked dominate the box office, it could significantly hinder Moana 2‘s overall performance, with fewer families willing to watch both films in quick succession. This outcome would raise questions about the future of Disney’s release strategy, potentially leading to a reassessment of how upcoming sequels and adaptations are scheduled.

Conversely, if Moana 2 manages to outshine Wicked, it might establish itself as a landmark sequel for Disney in a year already dotted with successful releases. Such a scenario would likely fortify Disney’s animated franchises, reinforcing the studio’s standing as a dominant player in the family-friendly category.

Moana 2

Credit: Disney

The rivalry between Wicked and Moana 2 is emblematic of the changing landscape of cinema, where audience preferences dictate box office performance. The long-term effects of this competition could reshape the trajectories of both films’ franchises and prompt other studios to consider scheduling strategies that mitigate direct competition.

In summary, the Thanksgiving holiday box office showdown between Wicked and Moana 2 is poised to be pivotal for both films. As viewers prepare for the cinematic feast, they will determine which film emerges victorious in this exciting yet competitive landscape. The outcome will not only impact immediate financial gains but will also reverberate through the trajectories of both franchises for years to come.

About Rick

Rick is an avid Disney fan. He first went to Disney World in 1986 with his parents and has been hooked ever since. Rick is married to another Disney fan and is in the process of turning his two children into fans as well. When he is not creating new Disney adventures, he loves to watch the New York Yankees and hang out with his dog, Buster. In the fall, you will catch him cheering for his beloved NY Giants.

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