In 2021, Disneyland Resort introduced its new Magic Key Pass Program, which replaced its popular Annual Pass Program. Guests had the option of purchasing one of four Magic Keys — the Dream Key, the Enchant Key, the Imagine Key, and the Believe Key. The Dream Key cost $1,399 and promised guests no blackout dates. Unfortunately, with theme park reservations being ...
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Disney Suspends Select Annual Pass Sales After Lawsuit Settlement
In November 2021, a multi-million dollar lawsuit was filed against Disney on behalf of Disneyland Annual Passholders — now known as Magic Key Holders. The lawsuit claimed that Disney had engaged in “deceptive” practices with regard to its top-tier Magic Key — the Dream Key. The Dream Key was sold for $1,399 and claimed to have no blackout dates. However, ...
Read More »Disney Shells Out MILLIONS to Settle Annual Pass Lawsuit
During the height of the COVID-19 pandemic, the Disneyland Resort in Anaheim, California, was closed for more than a year. During that year, Disneyland Annual Passholders were informed that Disney was “sunsetting” its Annual Pass Program. The program would be announced at a later date. Disneyland reopened in April 2021 — after closing in March 2020 — and there were ...
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