“Wait… is that Butterbeer at CityWalk?” one Universal guest whispered, wide-eyed, as the scent of sweet cream floated on the breeze. Another, dressed in a Mario t-shirt, clutched a newly purchased plush Yoshi in disbelief. No one saw it coming—especially not two weeks before the most anticipated theme park opening in years.
Universal Orlando just pulled off a move that could only be described as bold—and perfectly timed.
As fans eagerly count down to the grand opening of Epic Universe, Universal quietly unveiled a major surprise right in the heart of CityWalk. No tickets needed. No early park entry. Just walk in—and suddenly, you’re in the worlds of Harry Potter and Super Nintendo. But why now? And why here?
Universal CityWalk’s Secret Weapon: The Expansion That Changes Everything
While many eyes are fixed on Universal’s upcoming theme park, something special has been taking shape just steps outside the gate. For months, construction walls surrounded an unassuming space near the Universal Studios Store. Rumors buzzed, but few guessed just how immersive and strategic the final reveal would be.
Now, the area has transformed into an all-new expansion of the Universal Studios Store, featuring dedicated, deeply themed spaces for both SUPER NINTENDO WORLD and The Wizarding World of Harry Potter.
This is more than just retail—it’s a preview portal, giving fans a taste of what’s to come at Epic Universe without setting foot inside the park.
From Mushroom Kingdom to Merch Kingdom
Walking into the SUPER NINTENDO WORLD section feels like stepping into a level of your favorite video game. Themed entryways, vibrant colors, and shelves lined with characters like Mario, Luigi, Peach, Yoshi, and Donkey Kong make it instantly clear: this is a love letter to classic Nintendo fans.
The Super Nintendo World expansion of the Universal Studios Store in CityWalk has opened.
The Super Nintendo World expansion of the Universal Studios Store in CityWalk has opened. pic.twitter.com/Rm6ewFZc5V
— Ashley Carter (@AshleyLCarter1) May 8, 2025
Beyond the collectibles, apparel, and toys, there’s a strong suggestion that Universal isn’t done. The theming hints at possible additions like a Power-Up Café or interactive elements—features already present in its Hollywood counterpart and rumored to be part of Epic Universe.
This space isn’t just about selling—it’s about setting the stage.
Butterbeer Without the Park Ticket? Believe It.
Meanwhile, wizards and witches are in for a sweet surprise. For the first time ever outside the parks, Universal has brought its famed Butterbeer—Cold, Frozen, Hot, and even Vegan—to CityWalk.
The new Butterbeer counter has opened inside the Universal Studios Store in CityWalk. You can now buy Butterbeer outside the parks. This counter is only serving the cold and frozen versions.
The new Butterbeer counter has opened inside the Universal Studios Store in CityWalk. You can now buy Butterbeer outside the parks. This counter is only serving the cold and frozen versions. pic.twitter.com/wZLcKg4yA0
— Ashley Carter (@AshleyLCarter1) May 8, 2025
That’s right: no need for a park pass or a long queue inside Diagon Alley. Just stroll through the new Wizarding World section and order your drink at a brand-new, themed Butterbeer counter.
Alongside the drinks, guests will find premium Harry Potter merchandise inspired by Hogsmeade, Diagon Alley, and even the upcoming Ministry of Magic land. From Honeydukes candy to exclusive wands and collectibles, it’s a shopper’s dream come true—and a huge deal for fans who may not be able to access the parks.
Why This Matters More Than You Think
On the surface, this looks like a clever retail expansion. But dig deeper, and it’s clear Universal is executing a masterful strategy. With Epic Universe still under construction and demand building, this expansion serves as a bridge—a way to satisfy curiosity, build hype, and drive traffic without overwhelming the parks.
It’s also an accessibility win for locals, casual visitors, and families who may not be ready for a full day in the parks. Want to sip Butterbeer or pick up a Bowser backpack after dinner at Toothsome? Now you can.
Even more significantly, this move redefines what CityWalk can be. No longer just the appetizer before the main course, it’s now an experience in its own right—a growing hub of IP-driven, immersive mini-destinations.
Universal CityWalk: A Taste of Epic Universe, Served Early
As Universal gears up for the biggest launch in its history, this stealthy CityWalk expansion is a savvy, guest-first move that rewards fans and builds buzz. It’s a win for parkgoers, a win for branding, and—judging by the early crowds—a big win for business.
The question now is: What’s next? Could other beloved IPs make their way into CityWalk ahead of Epic Universe’s full debut? If this expansion is any indication, Universal may have just changed the rules of how theme park resorts evolve—and surprised fans are here for it.
