
While the theme park world holds its breath for Epic Universe’s grand debut today, something quietly spectacular has been happening just across the way—without the massive crowds or fireworks.
At Universal Studios Florida, May 22 has brought more than just an ordinary morning. Two completely reimagined locations have officially opened to the public, and they’re already drawing attention for their playful vibes, nostalgic nods, and strategic shifts in guest experience.
What’s behind the transformation? And why are these subtle changes worth your attention?
From “On Location” to “Universal Sweets”: A Colorful New Destination at Universal Orlando Resort
Once home to the modest “On Location” gift shop, the space near the front of the park has undergone a total transformation. After quietly closing in January and spending months hidden behind construction walls, the space has reopened today as Universal Sweets—a bold and cheerful candy store bursting with color.
Gone are the muted tones of the former shop. In their place stands a light gray-and-blue facade with a brand-new sign that says “Universal Sweets.” Each letter in “Sweets” glows in a different bright hue, while “Universal” sits in a clean, white font over a calming blue backdrop—eye-catching from a distance and totally Instagram-ready.
Inside, the vibe is all sugar rush: bright packaging, vivid displays, and wall-to-wall treats that invite guests to browse, snack, and snap photos. While the shop currently offers prepackaged sweets and not fresh confections, it’s a candy lover’s paradise and a whimsical addition to the park’s entrance area.
Studio Sweets Replaced With a Retro Revival
Directly across the street from Universal Sweets, another familiar storefront has returned in a brand-new form. Formerly known as Studio Sweets, the location shut down in February, and its signage and candy-themed décor were removed shortly after.
Universal Sweets will be opening shortly.
Universal Sweets will be opening shortly. pic.twitter.com/Oxbw3J4Ofe
— magic city mayhem (@magiccitymayhem) May 22, 2025
Today, it’s officially open once again—but this time, it’s part of an expanded Universal Studios Store with a theme that tugs at every longtime fan’s heartstrings.
The storefront has been decked out in neon-style window graphics, celebrating iconic Universal franchises like E.T., Jurassic Park, and Jaws. A marquee above the entrance reads “Universal Studios Florida – 35 Years,” marking the park’s anniversary with a nostalgic flair.
Inside, guests will find themed merchandise that blends retro Universal with fresh designs, especially tied to the park’s 35th anniversary celebration. While the transformation is still being finalized behind some interior curtains, the doors are now open, and guests can start exploring the next wave of anniversary merch.
Why These Changes Matter—Even Amid Epic Universe Hype
At first glance, these may seem like minor retail refreshes—just another store swap or candy counter. But Universal’s timing and intent speak volumes.
Aaaaaaaand Universal Sweets is now open!
Aaaaaaaand Universal Sweets is now open! @UniversalORL pic.twitter.com/YUwEAnVR0p
— magic city mayhem (@magiccitymayhem) May 22, 2025
By debuting these updates the same day Epic Universe opens, Universal is subtly reminding guests that its flagship park isn’t going anywhere—and in fact, it’s evolving in its own right. These upgrades reflect a broader strategy:
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Universal Sweets taps into the current demand for visually driven, social media-ready experiences.
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The Studio Sweets rebrand connects emotionally with longtime fans and collectors while capitalizing on the 35th anniversary milestone.
Together, they show how Universal is reimagining even small corners of its parks to align with current guest trends: immersive theming, nostalgic storytelling, and smart brand synergy.
What to Expect Next
With these two new locations now open, Universal Studios Florida is clearly ramping up for a year of quiet but meaningful updates.
Guests can expect:
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Ongoing merchandise drops tied to the 35th anniversary.
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A possible interior expansion at Universal Sweets with new treat options.
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More subtle refurbishments as Universal balances heritage with innovation.
These “minor” updates may seem low-key compared to the headline-grabbing Epic Universe—but they’re exactly the kind of touches that make a park feel fresh, loved, and forward-thinking.
Final Scoop: Universal Orlando Resort Park’s Sweetest Surprise Isn’t at Epic Universe
While fans across the globe marvel at the opening of Epic Universe today, savvy parkgoers at Universal Studios Florida are discovering two hidden gems that opened without fanfare—but with purpose.
As of May 22, 2025, both Universal Sweets and the updated Universal Studios Store are open and ready to welcome guests. Whether you’re craving something sugary or simply want to celebrate 35 years of movie magic, these refreshed locations offer something delightfully unexpected.
So next time you pass through the gates, take a look around. Universal might be full of big thrills—but sometimes, the quietest changes are the sweetest of all.