Mr. Beast, the world’s most-subscribed YouTuber, has big plans to expand his empire far beyond viral videos and philanthropy. Known for his larger-than-life challenges and record-breaking online presence, Jimmy Donaldson, known as Mr. Beast to basically every child on the planet, has set his sights on the theme park industry. After renting out Disneyland Park and Disney California Adventure Park for a YouTube stunt, the creator is now contemplating his own venture into the themed entertainment industry.
In a recent interview with Bloomberg, Mr. Beast shared his vision for transforming his company, Beast Industries, into a massive media conglomerate. According to Jeff Housenbold, CEO of Beast Industries, Mr. Beast’s brand is poised to become just as influential as The Walt Disney Company.
Housenbold wants to create a Beast Industries “cinematic universe.” Donaldson, as the company’s “Mickey Mouse,” is the cornerstone — but the pair envision a future beyond YouTube videos.
“There’s such a bigger opportunity here than just being a YouTuber,” Housenbold said. “Jimmy will always be the cornerstone, but Jimmy doesn’t scale. He already filmed 26, 27, 28 days a month.”
Mr. Beast’s rise to fame has been fueled by must-click videos, including “$1 Vs. $1,000,000,000 Yacht,” “Last To Leave Circle Wins $500,000,” and “1,000 Blind People See For The First Time.” His videos float between showcases of lavish wealth and philanthropic efforts, such as raising $20 million to plant 20 million trees and removing 30 million pounds of trash from the ocean.
In addition to his YouTube career, Mr. Beast has expanded into several other ventures, including the ghost kitchen hamburger chain MrBeast Burger and snack brands Feastables and Lunchly. His Amazon Prime show, Beast Games, debuted in 2024. The show has already been renewed for two more seasons.
As Bloomberg notes, Mr. Beast’s massive following allows him to drive enormous attention to anything he promotes. His far-reaching influence has even led to discussions about him “flirting” with the theme park business.
This wouldn’t be Mr. Beast’s first experience with the theme park world. Earlier this year, he rented out Disneyland Park and Disney California Adventure Park for his video, “$1 vs $500,000 Date,” which has now garnered over 141 million views.
In 2023, Donaldson rented out Fuji-Q Highland in Japan for the video “$1. Vs. $250,000 Vacation.” He filmed the “Last To Leave Roller Coaster Wins $20,000” and “I Won Every Prize At A Theme Park” at Six Flags Over Texas in 2019.
Mr. Beast hasn’t shared any more plans about his potential theme park. Stay tuned for updates on this project and other theme park news from around the world!
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