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Disney Wants $12 for These New Park Magnets at Disney Springs

Walt Disney World has launched a new magnet collection at Disney Springs, featuring well-designed dimensional magnets inspired by park logos, priced at $11.99 each. Available at World of Disney, the collection includes Magic Kingdom, EPCOT, and Disney's Animal Kingdom, but notably lacks a design for Disney's Hollywood Studios. This omission makes the collection feel incomplete, as most fans would want all four parks. It's unclear whether the Hollywood Studios magnet will be added later or permanently excluded due to production or design issues.

The Magic Kingdom Magnet Is Incredibly Detailed

The Magic Kingdom magnet features the park's text logo in a colorful design that's appeared on past items like spirit jerseys, with each letter of “Magic Kingdom” inset with a different design meant to evoke specific attractions and characters. From left to right the letters include Monorail red sweeping in front of a tropical scene with castle backdrop, Orange Bird, Mickey Mouse himself, it's a small world, Big Thunder Mountain Railroad, Jungle Cruise, Pirates of the Caribbean, Dumbo the Flying Elephant, Haunted Mansion, Space Mountain and Tomorrowland, Tiana's Bayou Adventure, and Seven Dwarfs Mine Train.

A train under a bridge on Big Thunder Mountain Railroad at the Magic Kingdom
Credit: Steven Miller, Flickr

This is honestly a lot of detail packed into a $11.99 magnet, with each letter representing different lands and eras of Magic Kingdom from classic opening day attractions like Jungle Cruise to newer additions like Tiana's Bayou Adventure that just opened. The inclusion of Orange Bird acknowledges the character's special connection to Magic Kingdom and nostalgic appeal for longtime Disney fans, while Mickey Mouse's central placement emphasizes his role as the face of Disney.

EPCOT Goes Retro With Classic Logo for Disney Magnet

The EPCOT design features a singular geometric pattern that echoes the geodesic structure of Spaceship Earth instead of the detailed imagery-in-letters approach used for Magic Kingdom. Adjacent to the stylized EPCOT text is the globe-inspired graphic logo designed by Norm Inouye that was used at EPCOT Center's opening in 1982 and has more recently appeared on new merchandise as part of Disney's embrace of retro EPCOT branding.

This design choice positions the EPCOT magnet as appealing to both current visitors and nostalgic fans seeking connections to the park's heritage when it was called EPCOT Center and had a completely different vibe focused on innovation, technology, and world cultures before the IP integration that's happened over the years.

Spaceship Earth as seen from across the World Showcase Lagoon at EPCOT.
Credit: Steven Miller, Flickr

Animal Kingdom Features Wildlife and Environments

The Disney's Animal Kingdom magnet follows a design similar to the inlaid graphics of the Magic Kingdom variant with each letter of “Animal Kingdom” sporting imagery reminiscent of various animals including tigers, giraffes, zebras, and more. The “Kingdom” portion features a variety of environments where you might find these animals including a savanna, a lush jungle, and birds in a cloudy sky, creating thematic progression from specific animals to broader ecosystems.

This design approach mirrors Animal Kingdom's own structure organized around different geographic regions including Africa, Asia, DinoLand U.S.A., and Pandora: The World of Avatar, distilling the park's focus on wildlife conservation and natural beauty into visual shorthand.

distant picture of mountain for Disney's Expedition Everest coaster in Animal Kingdom
Credit: Trey Ratcliff, Flickr

The Disney Magnet Price Point

At $11.99 the magnets are positioned as affordable souvenirs that fall well below the cost of spirit jerseys or MagicBands while offering way more design detail than basic flat magnets. The dimensional construction adds physical depth creating a more premium feel that justifies the price while remaining cheap enough that most guests can buy multiple parks without breaking their souvenir budget.

The magnets were found at World of Disney in Disney Springs but given their park-specific designs they may also be available at the actual parks, allowing guests to buy Magic Kingdom magnets while visiting Magic Kingdom which makes sense from both a convenience and impulse purchase perspective.

Hollywood Studios Absence Is Weird

The missing Hollywood Studios magnet is honestly the biggest story here because the collection feels incomplete without all four parks represented. If you're a collector or completionist the absence is going to bug you, and if Hollywood Studios eventually gets added later everyone who already bought the first three is going to feel obligated to go back and complete their set.

Buzz Lightyear statue in Toy Story Land at Disney World's Hollywood Studios park
Credit: Sarah Larson, Inside the Magic

It's possible the absence represents temporary production delays or design challenges specific to Hollywood Studios' branding since the park has a dual identity celebrating both classic Hollywood golden age nostalgia and contemporary franchises like Star Wars and Toy Story, which might be harder to compress into a single cohesive magnet design compared to the other three parks.

Erica Lauren

Erica Lauren is a theme park writer and content creator based in Orlando, Florida, allowing her easy access to Walt Disney World, Universal Orlando Resort, and other attractions. As a frequent park visitor, she offers an authentic perspective from her experiences in the parks. A dedicated runDisney participant, Erica combines her love for running with theme parks, making unforgettable memories on their magical courses. When she's not writing or racing, she’s planning her next adventure with the goal of discovering new theme parks. As a thrill ride enthusiast, her favorite spot is always in the front row of the fastest coaster, with plenty of trip reports to share.

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