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Josh D’Amaro Says Disney Is Building a New Way To Plan Walt Disney World Trips

For years, planning a Walt Disney World vacation has slowly transformed into a full-time project. Families no longer just pick a hotel and show up at the parks. Now they build spreadsheets, watch strategy videos, study Lightning Lane return times, and wake up early to grab dining reservations before they disappear.

That complexity has helped create an entire industry of Disney travel experts who guide guests through the process.

But Disney may now be preparing to replace a large part of that system with something entirely different.

Josh D'Amaro on stage with "Disney" written in bright white letters on the screen behind him
Credit: Disney

During Disney’s Q2 fiscal 2026 earnings call, CEO Josh D’Amaro revealed that the company is actively developing artificial intelligence tools designed to simplify Walt Disney World vacation planning and personalize trips for guests in new ways.

The comments offered one of the clearest looks yet at how Disney plans to use AI inside its Experiences division—and the long-term impact could be enormous.

Disney Wants AI To Handle More of the Work

One of the biggest frustrations surrounding modern Disney vacations is how complicated they have become.

Guests now juggle:

For first-time visitors especially, the process can feel intimidating.

D’Amaro acknowledged that directly during the earnings call.

“A Disney vacation means a lot to our fans, and we’re using AI to reduce the complexities around planning and booking a trip and trying to make that whole experience specifically tailored to what our guests want most,” he said.

He later added:

“We see a significant opportunity to make it easier for families to plan their trip, to optimize all their time with us and to personalize their experience.”

That wording strongly suggests Disney wants AI to eventually become far more involved in how vacations are organized.

Disney Could Build Its Own AI Vacation Assistant

Although Disney did not reveal specific product details, it is easy to imagine what this could eventually become.

An AI-powered Disney vacation assistant could potentially:

  • Recommend hotels
  • Build park itineraries
  • Suggest dining reservations
  • Optimize Lightning Lane usage
  • Adjust plans based on weather or crowds
  • Create family-specific schedules
  • Recommend attractions based on age groups

Instead of spending weeks researching online, guests may eventually rely on Disney’s own AI system to guide most vacation decisions.

That could become especially attractive for newer guests who feel overwhelmed by the current planning process.

The timing also makes sense.

Disney vacations have become increasingly expensive, and many families want reassurance that they are maximizing both time and money. AI could potentially help guests feel more confident about their trips before they even arrive.

A family with Donald Duck at Disney World
Credit: Disney

What Happens To Disney Travel Agents?

One of the most interesting parts of this story is how it may affect Disney-focused travel agents.

Travel planners became increasingly valuable as Disney vacations grew more complicated. Many guests now rely on travel agents to monitor reservations, explain Lightning Lane rules, and create park strategies.

But if Disney introduces a sophisticated AI planning system, some guests may decide they no longer need outside help.

That does not mean travel agents suddenly disappear.

There will always be guests who prefer working with real people. Human travel planners offer flexibility, emotional support, firsthand experience, and problem-solving skills that AI cannot fully replace.

Still, Disney’s comments make it clear that the company wants to simplify much of the planning process internally.

That could eventually reduce the number of guests turning to outside vacation planners for basic trip assistance.

Disney Is Expanding AI Beyond Vacation Planning

D’Amaro’s comments also showed that Disney’s AI ambitions stretch far beyond theme park itineraries.

The company discussed:

  • AI-enhanced personalization
  • Smarter streaming recommendations
  • AI-powered advertising tools
  • Labor forecasting inside the parks
  • Operational efficiency improvements

Disney leadership also described using AI to improve staffing allocation across Walt Disney World and Disneyland.

Better forecasting could theoretically improve:

  • Attraction operations
  • Food service timing
  • Guest flow
  • Transportation efficiency
  • Overall park experience

In theory, guests may not even realize AI is shaping parts of their Disney day behind the scenes.

Disney Says Human Creativity Still Comes First

As Disney embraces artificial intelligence, D’Amaro also tried to reassure fans and creators that technology will not replace creativity.

“We’re committed to implementing AI in a way that keeps human creativity at the center of everything that we do, and of course respects creators and the tremendous value of our own intellectual property,” he explained.

He also linked Disney’s current AI ambitions to the company’s long history of technological innovation.

“We want Disney to remain a leader in the use of technology to enhance creativity. This is part of our legacy — going all the way back to when Walt was pioneering synchronized sound in Steamboat Willie (1928), through to Pixar’s advanced computer animation, and even recently in series like The Mandalorian (2019).”

That messaging matters because Disney fans remain divided on how much technology should shape the theme park experience.

Many guests already feel Disney vacations rely too heavily on phones and apps. An AI-powered planning future may excite some visitors while making others nervous about losing part of the human side of Disney vacations.

a family enters their hotel room at a walt disney world resort hotel
Credit: Disney

A Major Shift Is Coming

Right now, Disney has not confirmed when guests may actually see these AI planning tools launch.

But after D’Amaro’s comments, it is obvious the company sees artificial intelligence as a major part of its future.

And if Disney succeeds, the process of planning a Walt Disney World vacation may soon look completely different than it does today.

Instead of relying on guidebooks, blogs, YouTube tutorials, and travel agents, future guests may simply ask Disney’s AI assistant to handle everything for them.

That possibility feels both exciting and disruptive at the exact same time.

Andrew Boardwine

A frequent visitor of Walt Disney World Resort and Universal Orlando Resort, Andrew will likely be found freefalling on Twilight Zone Tower of Terror or enjoying Pirates of the Caribbean. Over at Universal, he'll be taking in the thrills of the Jurassic World Velocicoaster and Revenge of the Mummy

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