Disney’s theme parks are rarely marketed exactly as they appear in real life.
Promotional images and advertisements often smooth over backstage buildings, reposition landmarks, or quietly remove less photogenic elements. The approach is hardly unique to Disney, but it can still spark debate when fans notice the details.
That appears to be happening again with Disneyland Paris.
The Walt Disney Company is currently preparing for a major transition. Next week will mark Bob Iger’s exit as CEO, with Disney Experiences chairman Josh D’Amaro stepping into the role.
Despite the leadership shift, Disney’s long-term strategy for its parks remains clear. The company has committed $60 billion toward parks and experiences, funding expansions and upgrades across its global resorts.
Major projects are already underway.
At Walt Disney World, Magic Kingdom is preparing to add a Cars-themed land and a Disney Villains land. Disney’s Animal Kingdom will introduce Tropical Americas, while Disney’s Hollywood Studios is set to receive a Monsters, Inc. land alongside an updated Animation Courtyard, which will reopen as The Walt Disney Studios.
Disneyland Resort in California is also expanding. Plans include two new rides in Avengers Campus, a Coco attraction, and a new land inspired by the Avatar franchise.
However, one of the most significant developments is happening overseas.
Disneyland Paris Prepares for a New Era
Later this month, Walt Disney Studios Park at Disneyland Paris will officially become Disney Adventure World.
The rebrand is part of a broader effort to transform the long-criticized park into a more immersive destination. For years, the park faced criticism from guests for its limited attractions and minimal theming compared with other Disney parks.
Disney is attempting to address those concerns with several new additions.
The most prominent is World of Frozen, a new land inspired by the Frozen franchise that recreates the kingdom of Arendelle. Nearby, the park will open Adventure Bay, a central lake designed to anchor the park and host a nighttime show called Cascade of Lights.
Other additions are also planned.
Raiponce Tangled Spin will bring a Tangled-themed attraction to the park. Guests will also be able to meet Disney princesses at The Regal View Restaurant & Lounge, where characters will appear in new costumes created specifically for the venue.
Disney has framed the rebrand as a major step forward for the park.
But a recently released advertisement for Disney Adventure World has caught the attention of fans for a different reason.
Promotional Imagery Raises Questions
The advertisement offers a sweeping look at the park’s future layout, emphasizing new areas such as World of Frozen and the scenic waterfront around Adventure Bay.
However, several existing attractions appear to be missing from the promotional imagery.
The Twilight Zone Tower of Terror is not visible in the image, despite being one of the park’s most recognizable rides. The building that houses Avengers Assemble: Flight Force also appears to be absent.
✨ First look at the new advertising sport for Disney Adventure World: pic.twitter.com/VgtEKdaaZz
— DLP Report (@DLPReport) March 12, 2026
The former site of the Moteurs… Action!: Stunt Show Spectacular does not appear in the artwork either.
Cars Road Trip, another attraction currently operating in the park, is also missing. The attraction recently shifted its operations schedule to close early each day.
The omissions may simply reflect how the advertisement is framed.
The imagery focuses on wide views of Adventure Bay and the surrounding lands, emphasizing open sightlines and landscaped scenery. Large show buildings or backstage-style structures would interrupt those visuals.
Some fans also suggested the advertisement enhances certain elements of the park.
For example, the artwork appears to imply that World of Frozen contains multiple streets rather than a single main pathway. Others noted that the Ratatouille attraction is depicted as retaining its immersive 3D effects.
The discussion quickly spread across social media.
“This amount of false advertisement for Disney Adventure World is CRAZY😭:
-Ratatouille lost its 3D and isn’t that immersive
-Arendelle doesnt have multiple streets to explore, it’s ONE dead end
-No Flight showbuilding, Stunt Show, TOT. Only care about sightlines for commercials🙃”
This amount of false advertisement for Disney Adventure World is CRAZY😭:
-Ratatouille lost its 3D and isn’t that immersive
-Arendelle doesnt have multiple streets to explore, it’s ONE dead end
-No Flight showbuilding, Stunt Show, TOT. Only care about sightlines for commercials🙃 https://t.co/I5rKCyWCkJ pic.twitter.com/t5OCUBcjq4— Themountainking (@Themountainkin1) March 12, 2026
The missing attractions do not necessarily signal future changes.
Tower of Terror currently operates with three different storylines — The Malevolent Machine, The Shaft Creatures, and The 5th Dimension — distinguishing it from other versions of the ride.
Still, its location beside Avengers Campus has fueled speculation among some fans that the attraction could eventually receive a Marvel-themed retheme similar to Guardians of the Galaxy – Mission: BREAKOUT! at Disney California Adventure.
Avengers Assemble: Flight Force has also faced criticism since opening in 2022.
The ride replaced Rock ’n’ Roller Coaster but received mixed feedback from guests. Reports shortly after its debut suggested Disney executives — including then-CEO Bob Chapek and Disney Experiences chairman Josh D’Amaro — were dissatisfied with the final result.
No official changes to the ride have been announced.
For some fans, the issue with the advertisement is more straightforward.
“It may not seem like much, but when you’re showing potential guests, ‘Look, this is the new area’ but things have been omitted and moved around… that is misleading, no?” one fan wrote on X.
For now, the attractions remain part of the park. The advertisement, however, has prompted renewed discussion about how Disney is presenting the future of Disney Adventure World.
