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Disney World’s Budget Resort Strategy Is Losing Families to a $150 Alternative

The phrase “stay at an All-Star Resort” has long been one of the easiest ways to save money at Walt Disney World.

For years, the trio of Disney's All-Star Movies, All-Star Music, and All-Star Sports gave families an affordable way to stay on Disney property without paying Moderate or Deluxe Resort prices.

A large statue of Sorcerer Mickey Mouse sprays water at Disney's All Star Resort hotel
Credit: Disney

Lately, though, many guests have started looking elsewhere.

As room rates continue rising across Walt Disney World, nearby hotels are beginning to look much more attractive—especially for families trying to stretch every vacation dollar.

One hotel that keeps entering the conversation is Wyndham Garden Lake Buena Vista.

Although Disney doesn't own the property, it sits in the Disney Springs Resort Area and still provides several perks that guests traditionally associate with staying on Disney property. Visitors receive Early Theme Park Entry, transportation to the parks, convenient access to Disney Springs, and a variety of on-site amenities.

The iconic Disney Springs water tower. Disney Springs parking rule change
Credit: SJ Grant, Flickr

The biggest difference is often the price.

Depending on travel dates, Wyndham Garden can cost noticeably less than Disney's own Value Resorts.

That creates an interesting dilemma.

Disney has always positioned the All-Star Resorts as the affordable gateway into the Disney vacation experience. But when another nearby hotel delivers many of the same practical benefits while leaving several hundred dollars in a family's budget, the decision becomes much more difficult.

The comparison becomes even more noticeable when looking at transportation.

Pop Century enjoys one of Disney's strongest selling points thanks to the Skyliner.

The All-Star Resorts don't.

Guests staying at All-Star Movies, Music, or Sports rely entirely on buses throughout their vacation. While Disney's transportation system remains reliable overall, many families don't necessarily see enough added value to justify paying more than they would at a nearby hotel offering similar bus transportation.

A Walt Disney World Transport bus bound for Yacht & Beach Club.
Credit: Dina Roberts, Flickr

Those savings can have a major impact.

Families may use the extra money for Mickey's Not-So-Scary Halloween Party tickets, additional dining reservations, Lightning Lane purchases, merchandise, or simply keeping the trip within budget.

With ticket prices, food, and travel expenses continuing to rise, every hotel dollar matters more than ever.

Disney still offers something competitors cannot fully replicate.

There's a certain feeling that comes with staying at a Disney-owned resort. From the music playing in the lobby to the larger-than-life character icons and themed pools, the experience begins long before guests reach the parks.

For plenty of visitors, that's worth every extra dollar.

Others, however, are approaching vacation planning differently.

young guest with suitcase and Pumba stuffed animal waits in disney's hotel lobby with her parents
Credit: Disney

Instead of asking which Disney hotel they want, they're asking which hotel gives their family the best overall value.

Increasingly, the answer isn't always one of Disney's own Value Resorts.

If this trend continues, Disney could eventually face pressure to either increase the value guests receive at the All-Star Resorts or find new ways to justify their growing prices.

Brittni Ward

Brittni is a Disney and Universal fan; one of her favorite things at both parks is collecting popcorn buckets. While at Disney World Resort, Brittni meets the princesses and rides Kilimanjaro Safaris. At Universal, Brittni enjoys the Minions and watching Animal Actors on Location! When not at Disney World Resort or Universal Orlando, Brittni spends time with her family and pets.

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