A new pop-up arrived at Disney Springs on March 2, 2026, and the prices have been a topic of conversation since before the doors opened. CrazyShake by Black Tap took over the former Sprinkles cupcake location in Town Center and brought with it the brand's signature over-the-top milkshake concept — heavily topped, visually dramatic, designed to stop people mid-scroll when they show up on social media.
They also brought New York City pricing to Central Florida, and in the current Disney Springs economic environment, that combination is generating a specific kind of reaction.
What Is Actually on the Menu and What Does It Cost
The menu is split into two tiers. Classic Shakes run $12 each and cover the expected flavors — chocolate, vanilla, strawberry, Nutella, peanut butter, cookie, Fruity Pebbles, and Oreo Cookies and Cream. For a milkshake at a Disney-adjacent venue, $12 is on the expensive side of normal without being remarkable.
The CrazyShakes are $17.50 each. These are the full Black Tap experience: frosted rims, stacked toppings, and presentations built as much for the photo as for the palate. The Bam Bam Shake is a Fruity Pebbles shake topped with a Fruity Pebbles Rice Krispie treat, strawberry Pop-Tarts, Laffy Taffy, whipped cream, and a cherry. The Cookies ‘N Cream Supreme tops an Oreo shake with a cookies and cream sandwich, crumbled Oreo, whipped cream, and chocolate drizzle. The Cookie Shake adds a cookiewich, crumbled cookies, chocolate chips, and chocolate drizzle on a vanilla cookie base. The Brooklyn Blackout is a chocolate shake topped with a chocolate brownie, whipped cream, and chocolate drizzle.
At the top of the menu is the Special Edition Mickey Shake at $24. It is a strawberry shake with a vanilla frosted rim and Mickey Mouse sprinkles, topped with a Mickey Mouse-shaped crisped treat, white and red rock candy, whipped cream, red sprinkles, and a cherry.
The pop-up is planned for 90 days with no official end date confirmed. Pricing and menu items are subject to change.
Why This Is Landing the Way It Is
Black Tap charges comparable prices in New York and Las Vegas, so the Disney Springs pricing is not a Disney invention. The brand's identity is built on spectacle and premium positioning, and the CrazyShake concept has always been priced accordingly. That is relevant context.
What is also relevant context is when and where these shakes are being sold. Walt Disney World in 2026 is the most expensive version of itself it has ever been. A one-day peak ticket at Magic Kingdom has crossed $200 for the first time, reaching $209 during high-demand periods. Lightning Lane Multi Pass hit $45 per person during the Presidents' Day surge. Add parking at $35, a Lightning Lane Single Pass for a top attraction at $23, and basic meals, and a single family park day for four people approaches and exceeds $300 per person before anyone has bought a CrazyShake.
By the time a family reaches Disney Springs for a post-park dessert, they have been spending steadily since before the park opened. A $24 milkshake at the end of that day does not exist in a vacuum — it exists at the end of a very long receipt. That is the specific friction the CrazyShake pricing is running into, and the online conversation reflects guests doing that math and landing in different places depending on their budget and their tolerance for premium Disney experiences.
For guests who treat Disney Springs food as an experience budget rather than a grocery budget, a $17.50 or $24 shake is within the range of what they expect to spend on a notable dessert at a Disney-adjacent venue. For families who have already stretched to cover park tickets, Lightning Lane, and resort costs, it is the item they look at and walk past.
What the Practical Planning Looks Like
CrazyShake by Black Tap is a 90-day pop-up. The former Sprinkles location in Town Center is well-positioned and will almost certainly draw consistent traffic from Disney Springs visitors who discover it while walking through. If the visual appeal of the concept is calling to you, the window is roughly through early June 2026 and limited-time items at high-visibility Disney Springs venues tend to generate enough demand that popular items can sell out on busy evenings.
If the CrazyShake is on your Disney Springs list, knowing that in advance rather than deciding on the spot is the better approach. Decide before you arrive whether the Mickey Shake at $24 is the experience you want — because standing in front of it after a full park day, having spent significantly more than expected throughout the day, is not the ideal decision-making moment.
The $12 Classic Shakes are worth knowing about if the concept appeals but the CrazyShake price point does not. The Fruity Pebbles and Oreo options in that tier deliver the Black Tap flavor at a price that sits within the normal range for premium theme park desserts.
Disney Springs remains the most accessible part of the Walt Disney World ecosystem — no ticket required, free parking in the garages, open to anyone who wants to spend an evening there. The CrazyShake pop-up is a limited-time reason to visit even if a park day is not on the calendar. Just go in knowing what things cost so the only surprise is how good the shake actually is.
We live in Florida and we’re Disney pass holders for many years. It’s now been 3 years since we have been to Disney. The costs have just gotten too high.
The last 3 years we went to Europe for less money.
I don’t care what they put on or in the shake unless the glass or container is made of real gold or silver I would never even consider paying $10 much less $12 or $24 dollars for a shake, I would walk away from anyone touting a $5 shake, I really seems to me that Disney is pushing more of the ((( It’s the Disney Experience ))) added on to the price of everything. I really used to love going to Disneyland went at least twice a year growing up in Orange Co. even worked there the summer before I got Drafted, now I’m sad to say I’ll never again visit any of the parks simply for what is way over priced, sure some of the new attractions might be considered premium, but in most of the cases its like your trying to sell a 20 year old car for a new cars price.
Disney World priced itself out of our range. We can go to Hawaii for a week for the price of 4 days at at a moderate resort and park tickets.
I would have quit Disney too if not for DVC. Bought Riviera points back in 2022 by exercising some stock options to pay it off outright (no finance plan), and have already gotten back the money’s worth in stays there that I would have spent had I paid out of pocket in just 4 years. And I still have 66 years left on my contract.
Nobody is forcing anyone to pay $24.00 + for a fricken milkshake! If you don’t want to spend that much money on a shake, then just keep walking! 😁😁😁😁
We wish them luck with their pricing. THEY WON’T GET MY BUSINESS, but I wish them luck. We have passes to Disney but spend prudently. This location will not be one of our “Prudent Pricing Places”.