Earlier this week, reports came out that The Walt Disney Company has specified its plans for incorporating paid ads onto its streaming platform Disney+, seemingly reaffirming its commitment to maintaining a family-friendly atmosphere.
According to Variety,
Disney has already signaled to agencies that the new version of Disney+ will not accept alcohol or political advertising at its launch… According to the two media buyers, Disney will also be cautious about running commercials alongside shows aimed at pre-school audiences, and will no run ads at all when an individual user profile in control of the viewing experience indicates a young child is watching.
In terms of duration, people familiar with the matter stated that Disney+ would only run ads for four minutes or less per hour compared to its sister platform Hulu which reportedly runs 9-12 ads per hour.
Disney executives have not commented on the matter. But if the reports are accurate, it is unclear just how Disney will combine ad settings with parental controls, and how the blocking of ads will affect the overall pricing.
It was not too long ago that Disney+ added extra parental control features to its domestic market in preparation for the release of several Marvel assets from Netflix like Luke Cage and The Punisher that go beyond the platform’s previously expected PG-13 limit. Therefore, Disney is already able to see which subscribers are in control of which accounts.
At the Q2 Earnings Webcast, Disney CEO Bob Chapek stated that The Walt Disney Company plans to launch the ad-filled tier of Disney+ by the end of 2022. And while he did not directly confirm, Chapek stated that the company will be exploring pricing changes for its now-“premium” ad-free service, and will remain “bullish” on the idea.
We at Disney Fanatic will continue to monitor Disney+ news and will update our readers as more developments come to light.