Overview of Disney’s Asteria Project
Disney’s Asteria project in Chatham County, North Carolina, has gained momentum after receiving the green light for Phase I, culminating in an 18-month deliberation. Following its approval, Disney began constructing essential infrastructure for what is set to be a sprawling development spanning approximately 1,500 acres. This community will host up to 4,000 residential units alongside green spaces, parks, community buildings, and scenic access to the Haw River.
The initial phase targets 217 acres, including plans for 494 units comprised of single-family homes, townhomes, duplexes, and quadplexes. As construction progresses, Disney anticipates beginning property sales by 2027, with additional phases likely bringing transformative changes to the area over the next decade.
Local Residents’ Opinions
Despite the promising prospects, longstanding residents of Longstandingboro, which currently hosts around 4,500 people, voice deep concerns about the impending development. They fear that the arrival of Disney Asteria may drastically alter the small-town charm that defines their community.
Disney Chose *THIS* Tiny Town?! You Won't Believe Why! Explore the buzz around Disney Asteria coming to Pittsboro! Join our discussion on the surprising location choice, beating out Austin & Boulder. Hear insights into Disney's demographic research. Discover why grandparents… pic.twitter.com/e4G4RnIHje
— Chatham Journal (@chathamjournal) May 27, 2025
Many locals express worries about a potential explosion in population, leading to changes in the town’s character. Some residents have noted inadequacies in existing infrastructure, highlighting the lack of adequate roads, public transportation, and essential services. They worry these facilities may not cope with a significantly expanded community, potentially overwhelming local infrastructure.
Gentrification is at the forefront of many residents’ concerns, as they anticipate skyrocketing housing costs arising from Disney’s introduction to the area. One resident articulated the anxiety succinctly, stating, “As a lifelong mountain resident of NC, I cannot comprehend anything worse than a 60,000 Disney place. Horrors!” This sentiment resonates with individuals committed to preserving Pittsboro’s tight-knit, rural atmosphere.
Economic Opportunities and Growth
Conversely, some local business owners see the Disney Asteria project as a boon for economic growth in Pittsboro. A lifelong resident and business owner, Vicky Oldham is optimistic about the initiative, stating, “I cannot believe it’s coming. It almost seems surreal. I see a future for my children here.” She believes the influx of new residents will significantly benefit local businesses, offering new opportunities for entrepreneurs and potentially revitalizing the local economy.
The population surge offers anticipated economic stimulation, with increased customers for local shops, restaurants, and services. Local entrepreneurs are preparing to capitalize on this increased demand, with projections that Disney’s brand power could draw tourists and new families into the area.
Disney’s development is also expected to introduce new job creation opportunities across various sectors, including construction and retail. These prospects could help alleviate prevailing unemployment pressures within the community, offering jobs to newcomers and existing residents.
Long-term Impact on Pittsboro
The proposed development raises questions about the long-term implications for Pittsboro’s identity as Disney prepares to reshape the town through the Asteria project. With predictions of the population soaring from 4,500 to potentially over 60,000, locals ponder how this change will affect the character and community cohesion they have cherished.
Experts note sustaining the community spirit amid significant population growth will be a critical challenge. Integrating new residents may lead to shifts in local dynamics, potentially leaving longstanding families due to rising living costs.
Finding a balance between embracing growth while prioritizing the preservation of Pittsboro’s rural charm remains a pressing issue. While some residents eagerly anticipate the potential benefits of Disney’s Asteria, others are resolute in their commitment to maintaining the small-town atmosphere that has long defined their community.
Ultimately, the emergence of Disney Asteria in North Carolina encapsulates a complex interplay between opportunity and concern as residents weigh the potential economic advantages against the profound shifts to their way of life. Addressing these diverse perspectives will be essential in the coming years as the town navigates the uncharted waters of its new reality.
