In a new marketing campaign for guests, Disney compared its Parisian theme park to the Eiffel Tower. The Walt Disney World Resort and Disneyland Resort are universally agreed upon as some of the best places in the world to enjoy a Disney vacation. However, guests can sometimes forget there are other parks all over the world that also provide an ...

Has The Walt Disney Company lost its marketing mojo? Disney’s latest failure to launch is the recent release of Pixar Studios’ Elemental film. Frankly, its flop is about as surprising as a traffic jam in rush hour. Disney has long reigned as the king of animated storytelling and cinematic marvels, but even the most powerful ruler can stumble. The House ...