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In a new marketing campaign for guests, Disney compared its Parisian theme park to the Eiffel Tower.
The Walt Disney World Resort and Disneyland Resort are universally agreed upon as some of the best places in the world to enjoy a Disney vacation. However, guests can sometimes forget there are other parks all over the world that also provide an incredible experience for most fans.
From Hong Kong Disneyland and the Shanghai Disney Resort in the Asian continent to the European Disneyland Paris, other parks also deliver the Disney experience to fans. Of these, recently, one Disney Park had a surprising marketing campaign for fans.
Sleeping Beauty Castle, Disneyland Park, Disneyland Paris / Credit: Disney
Recently, as shared by the DLP Report on X, formerly known as Twitter, a “New Disneyland Paris campaign targeted at Olympics visitors, drawing parallels between Paris icons and the Resort.”
In the photo, we see the slogan “Don’t just see an iconic tower, see an iconic castle,” with the photo being a split image of the Eiffel Tower and the Disneyland Paris Sleeping Beauty Castle.
Along with this, there is a second image with the text “See the streets of Paris with a walk down Main Street, U.S.A,” with a split image of Paris and Main Street, U.S.A.
New Disneyland Paris campaign targeted at Olympics visitors, drawing parallels between Paris icons and the Resort: pic.twitter.com/hQ9Irnhr7e
— DLP Report (@DLPReport) April 10, 2024
The campaign is reportedly meant to encourage Olympics visitors to the city to visit the Parisian Disney theme park, thereby increasing footfall to the park. However, many fans thought Disney’s parallels went a little too far.
One commented, “Paris is the prettiest castle in the world, but still deeply funny to compare themselves to THE EIFFEL TOWER.”
Another wrote, “‘if you like paris, you’ll love overpriced american hyperrealism’ who is this campaign for lol.”
A third added, “This is lazy. But DLP is layzier, no expansion during this time? Could have been wa great crowd puller.”
Paris is the prettiest castle in the world, but still deeply funny to compare themselves to THE EIFFEL TOWER
— Piratedino6🏳️⚧️ (@piratedino6) April 10, 2024
Some also spoke out in support of the campaign, praising the graphics department. One wrote, “Great idea for a campaign. Kudos to the graphics department.”
Whatever else can be said about the campaign, it can’t be faulted for ambition!
More on Disneyland Paris
Disneyland Paris boasts two iconic Disney Parks that enchant visitors of all ages. The first, Parc Disneyland, also known as Disneyland Park, stands as a majestic symbol of magic and fantasy. Its intricate design and captivating attractions pay homage to Walt Disney’s creative vision.
Walt Disney Studios Park, the second park at Disneyland Paris, offers a unique behind-the-scenes glimpse into the art of filmmaking and animation, further enhancing guests’ overall experience.
Walt Disney Studios Park, Disneyland Paris / Credit: Disney
Visitors to these enchanting parks are treated to a plethora of themed lands, each bursting with its own charm and wonder. From the enchanting Beauty Castle to the futuristic Space Mountain, every corner of Disneyland Paris exudes a sense of adventure and excitement.
The seamless blend of classic Disney tales and modern marvels like the Marvel Avengers Campus creates a dynamic tapestry of entertainment that is unrivaled in the world of theme parks.
