Tokyo Disney Resort has revealed a shift in focus towards expanding its resort hotel offerings instead of pursuing further theme park development. The Oriental Land Company (OLC), which operates Tokyo Disneyland and Tokyo DisneySea under license from The Walt Disney Company, announced its long-term plans this week with the release of its 2035 Long-term Management Strategy document. This strategy outlines various goals for the park over the next decade, emphasizing attracting international visitors, introducing new Vacation Packages, and building new Disney Resort hotels.
Currently, Tokyo Disney Resort operates several hotels, with a total of 3,483 guest rooms across various categories, from Luxury to Value accommodations. These hotels include the Tokyo DisneySea Fantasy Springs Hotel, Disney Ambassador Hotel, Tokyo DisneySea Hotel MiraCosta, Tokyo Disneyland Hotel, Toy Story Hotel, and the Tokyo Disney Celebration Hotel. With occupancy rates hovering around 95%, it’s clear that demand for resort accommodations is high. OLC is now looking to meet that demand by adding more hotels across various price points. “Further unmet demand [would] be fulfilled” with the new hotel projects, according to the company.
In addition to increasing its hotel capacity, OLC is focusing on optimizing its guest experience. The company has expressed interest in increasing the average spend per guest by expanding its Vacation Packages and enhancing the Disney Premier Access service, which provides guests with expedited access to select attractions. The resort also aims to bolster its appeal to international visitors by working more closely with online travel agencies and expanding its Vacation Packages specifically for overseas guests.
While the strategy document outlines an ambitious roadmap for the resort’s future, OLC has made it clear that they are not focusing on building new theme parks at this time. The company is focusing its efforts on refining the guest experience at its current parks and expanding its resort offerings to accommodate the growing demand.
Other developments teased in the document include plans to revamp existing Adventureland attractions, such as the Jungle Cruise and Tiki Room, with new experiences inspired by Pixar’s Up (2009) and The Incredibles (2004). OLC is also looking into the possibility of bringing a second Disney Cruise Line ship to Japan, further expanding its global appeal.
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