When it comes to Disney promotions, the Mouse House is never short on creativity, and the latest one for the live-action remake of Lilo & Stitch is no exception. As excitement builds for the May 23, 2025, release, Stitch, the mischievous and lovable alien from the beloved 2002 animated film, has taken over to create some chaos in the most delightful way possible.
Related: Everything We Know About Disney’s Live-Action ‘Lilo & Stitch’
Fans who know Stitch from the original Lilo & Stitch movie already expect the trouble he tends to cause, but Disney’s new promotional campaign has taken that mischief to the next level.
In a series of videos that have caught the internet by storm, Stitch wreaks havoc in true fashion as he gets involved in a promotional stunt ahead of the live-action film’s release.
A Popcorn-Fueled Surprise
In one of the standout promotional moments, Stitch surprises moviegoers at AMC theaters by bursting out of a popcorn bucket.
As expected, he’s not apologizing for the mess he’s making! In the video shared by Discussing Film, we see Stitch’s trademark chaos, from startling unsuspecting theater-goers to laughing off his antics. The surprise is met with laughs and gasps of amazement, proving once again that Stitch’s unpredictable behavior is as entertaining as ever.
Here’s the original tweet from Discussing Film, capturing the moment in its full chaotic glory:
Stitch surprises moviegoers by bursting out of a popcorn bucket to promote the new ‘LILO & STITCH’ movie.
In theaters on May 23
Stitch surprises moviegoers by bursting out of a popcorn bucket to promote the new ‘LILO & STITCH’ movie.
In theaters on May 23 pic.twitter.com/1FE7lo4WLa
— DiscussingFilm (@DiscussingFilm) May 3, 2025
Related: From Pineapples to Palm Prints: ‘Lilo & Stitch’ Kitchen Accessories for Disney Fans
This unexpected moment from Stitch is the perfect way to get fans excited about the upcoming film, reinforcing the idea that this live-action remake will stay true to the mischief and charm that made Stitch a fan favorite.
Stitch’s Interactive Antics
But that wasn’t the end of Stitch’s promotional spree. Disney has really leaned into Stitch’s wild personality, and in another video, we see him taking over various parts of the theater experience.
Stitch is seen scanning movie tickets, driving Lilo’s iconic pink car, and even causing more hilarious chaos—all while interacting with fans in true Stitch fashion. These moments are as entertaining as they are unpredictable, leaving viewers laughing at his antics and anticipating the film even more.
Stitch scanning people’s tickets at a movie theater to promote the new ‘LILO & STITCH’ movie.
In theaters on May 23.
Stitch scanning people’s tickets at a movie theater to promote the new ‘LILO & STITCH’ movie.
In theaters on May 23. pic.twitter.com/IvFTKJTEnr
— DiscussingFilm (@DiscussingFilm) May 3, 2025
Related: Disney Finally Fixed This ‘Lilo & Stitch’ Plot Hole, Bodes Well for Upcoming Live-Action
The fact that Stitch is taking over theaters in these playful ways speaks to Disney’s effort to engage moviegoers in an interactive and fun experience that mirrors the lively spirit of the Lilo & Stitch franchise.
Disney’s focus on using Stitch’s characteristic chaos to promote the film makes the anticipation feel all the more real and exciting.
Stitch driving a car around a movie theater to promote the live-action Lilo & Stitch is top-tier marketing. 😂
Stitch driving a car around a movie theater to promote the live-action Lilo & Stitch is top-tier marketing. 😂
🎥: experientialsupplyco / Instagram pic.twitter.com/0dpZNjlXSK
— Drew Smith (@DrewDisneyDude) May 3, 2025
Related: Disney Doubles Down on Live-Action ‘Lilo & Stitch’ Movie
Fans React to the New Trailer
The release of the live-action trailer for Lilo & Stitch has already generated major buzz online, and fans are ready for the film to hit theaters. The trailer beautifully combines the magic of the original with a fresh take on the story, introducing new characters and reimagining old favorites in a way that feels both nostalgic and exciting.
Fans of the original movie were thrilled to see Stitch brought to life in a more realistic form, and there’s even more excitement with Chris Sanders returning as the voice of Stitch, maintaining continuity with the original film. It’s clear that Disney is striving to stay true to the spirit of the original movie, while offering a modern spin that will captivate a new generation of fans.
With the live-action Lilo & Stitch film just around the corner, the fun is only beginning. From Stitch’s popcorn bucket antics to the engaging videos teasing the film, Disney is pulling out all the stops to ensure that fans can’t wait to see the movie on the big screen.
What do you think about Stitch’s hilarious promotional stunts? Will you be heading to theaters to see the film on opening day, or will you be watching it when it hits Disney+? We’d love to hear your thoughts. Join the conversation in the comments below and let us know how excited you are about the upcoming live-action Lilo & Stitch movie!
