Disney has officially rolled out its 2025 Pride collection, and it’s a stunning celebration of love, identity, and inclusion. From colorful Mickey-inspired gear to themed Star Wars and Marvel designs, this year’s collection embraces every facet of the LGBTQIA+ community. Items like mugs, backpacks, pins, and clothing are flying off the shelves as fans embrace Disney’s bold, celebratory message.
Not only is the merch diverse, but it’s also available year-round. That’s right—these items won’t disappear once Pride Month ends, signaling Disney’s ongoing commitment to inclusion.
Taking a Stand in Uncertain Times
In a year marked by political tension, Disney’s Pride collection is a powerful act of defiance. President Trump’s DEI-targeted executive order has led many corporations to retreat from visible support for LGBTQ+ initiatives. But Disney isn’t backing down. Their Pride offerings and events, including the fan-favorite Disneyland Pride Night After-Hours, show they’re dedicated to creating a welcoming space for all guests.
“Inclusivity isn’t seasonal,” a Disney representative noted, emphasizing the importance of year-round visibility and celebration. It’s a bold move, especially as several high-profile companies scale back their involvement in Pride events and campaigns.
Not Alone in the Fight
Disney isn’t the only brand championing Pride this year. Companies like Levi’s, Guess, Converse, MAC, and Apple have also made significant commitments to LGBTQ+ visibility and allyship. Levi’s introduced apparel with bold, inclusive designs, while Converse’s Pride-themed sneakers have been a hit with fans. MAC Cosmetics launched a vibrant collection celebrating queer artistry, and Apple reaffirmed its dedication to diversity, pushing back against critics of DEI policies.
Together, these brands are creating a chorus of support that resonates even in challenging times.
Celebration Beyond June
Disney’s Pride Night After-Hours event is back, promising a magical evening filled with entertainment, music, and unforgettable memories. But the celebration doesn’t end there. By offering Pride-themed merchandise year-round, Disney is ensuring the message of love and inclusion remains visible every day of the year.
In a time when some corporations are scaling back, Disney’s unwavering dedication to the LGBTQ+ community is a breath of fresh air. Their Pride initiatives are a reminder that allyship is about more than just a marketing strategy—it’s about standing tall and showing up, no matter the circumstances.
