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13 Things The Walt Disney Company Does With Your Money

5. Acquires Intellectual Properties

Disney has bought a number of intellectual properties in recent years that have made a big splash in the media and had a substantial impact on the landscape of their theme parks.  But their strategy of broadening their appeal and complementing their brand by acquiring other creative properties dates back quite some time.  Some well-known brands that Disney has picked up over the years include ABC, ESPN, The Muppets, Pixar, Marvel, and Lucasfilm.  As a result, Disney parks boast rides, attractions, and even entire lands based on these brands, which is great for their theme park fans!  Photo credit Disney

 

Don

Don has a huge passion for All Things Disney, and is fortunate to be the husband of a Disney-obsessed wife and father to five Disney-loving children. A former TV writer in Los Angeles, Don visited the Disneyland Resort several times a week as an Annual Passholder before moving to Orlando and becoming an Annual Passholder at Walt Disney World as well. He finally gave in to his passion and became a Disney World Cast Member, working his way up to Disney Trainer in the Transportation Department where he worked for three years. Don is excited to share his love and knowledge of Disney here on DisneyFanatic.com!

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