5. Acquires Intellectual Properties
Disney has bought a number of intellectual properties in recent years that have made a big splash in the media and had a substantial impact on the landscape of their theme parks. But their strategy of broadening their appeal and complementing their brand by acquiring other creative properties dates back quite some time. Some well-known brands that Disney has picked up over the years include ABC, ESPN, The Muppets, Pixar, Marvel, and Lucasfilm. As a result, Disney parks boast rides, attractions, and even entire lands based on these brands, which is great for their theme park fans! Photo credit Disney
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