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Recent ‘The Mandalorian and Grogu’ Release Flops, Disney Speaks Out

Star Wars is heading back to theaters, but the road there may signal a broader reset for the franchise’s post-Return of the Jedi storytelling.

Pedro Pascal as Din Djarin in 'The Mandalorian'
Credit: Lucasfilm

For years, The Mandalorian functioned as the centerpiece of Lucasfilm’s Disney+ strategy. Debuting in 2019, Jon Favreau’s series reintroduced audiences to a galaxy far, far away through the eyes of a masked bounty hunter and a Force-sensitive child who quickly became a cultural phenomenon.

Now, that partnership moves to the big screen with The Mandalorian and Grogu, arriving May 22, 2026. The film marks the franchise’s first theatrical release since 2019 and its first built around characters who originated on streaming.

Set after the events of Season 3, the story once again centers on Pedro Pascal’s Din Djarin and Din Grogu. The galaxy remains in a fragile state roughly five years after Star Wars: Episode VI—Return of the Jedi (1983), with Imperial remnants operating in the shadows. According to official descriptions and Favreau’s own comments, Din and Grogu will confront those scattered factions during the New Republic era.

Sigourney Weaver as Ward in 'The Mandalorian & Grogu'
Credit: Lucasfilm

Din’s arc reflects that unsettled political climate. Once singularly focused on bounty hunting and survival, he has gradually embraced a broader sense of duty aligned with the New Republic. The transformation shifts the character from lone gun-for-hire to reluctant guardian operating within a larger cause.

The cast list reflects both expansion and contraction.

Sigourney Weaver joins the franchise as Admiral Ward, a character said to carry weight in the story despite limited screen time. Jeremy Allen White steps into the voice role of Rotta the Hutt, Jabba’s son, who is rumored to play a substantial part in the plot–possibly even traveling alongside Din for part of the film. But several prominent Mandalorian-era players appear absent.

The Mandalorian (Pedro Pascal) and Grogu on his shoulder
Credit: Lucasfilm

Giancarlo Esposito’s Moff Gideon seemingly met his end in Season 3, making his return improbable. Bo-Katan Kryze (Katee Sackhoff) concluded her Mandalore-centered storyline on decisive terms. The Armorer (Emily Swallow), once a spiritual anchor of the series, may not factor into this more streamlined narrative.

Boba Fett and Fennec Shand also appear to be sitting this one out. Temuera Morrison has publicly cast doubt on Boba’s continued involvement, and without him, Ming-Na Wen’s Fennec lacks a clear entry point. Their arcs largely unfolded in The Book of Boba Fett, and the theatrical project does not seem positioned as a continuation of that thread.

Grogu shocked in 'The Mandalorian'
Credit: Lucasfilm

Cara Dune remains another complicated absence. Gina Carano was fired from Lucasfilm in 2021 after controversial social media posts. In 2024, she filed a wrongful termination lawsuit against Disney and Lucasfilm, backed financially by Elon Musk, alleging discrimination and retaliation. The dispute was settled last year, with Lucasfilm stating it was looking forward to “identifying opportunities to work together.”

Despite that statement, Cara Dune does not appear likely to reemerge in The Mandalorian and Grogu. Collectively, the character omissions suggest Lucasfilm is refining its focus rather than expanding its ensemble.

There are still connective threads. Dave Filoni reprises his on-screen role as New Republic pilot Trapper Wolf. Garazeb “Zeb” Orrelios from Star Wars Rebels is confirmed to appear, along with members of the Anzellan species introduced in 2019’s The Rise of Skywalker.

Yet none of those figures were showcased in the first teaser.

Gina Carano as Cara Dune in 'The Mandalorian'
Credit: Lucasfilm

The film’s Super Bowl LX commercial surprised viewers expecting a sweeping trailer. Instead of unveiling major story beats, the 36-second spot emphasized tone: Din and Grogu riding through a snowy landscape in a tauntaun-drawn carriage, reminiscent of a Budweiser Clydesdales ad.

There were no significant reveals about the plot or large-scale action sequences. Disney’s marketing team insists that it was by design. Jackson George, Disney Executive VP of Creative Marketing, explained, via Variety, “Grogu is more than a character; he’s a pop culture phenomenon. Riding alongside the heroic Mandalorian, he brings lightness, humor, joy, and an instant emotional connection that transcends the moment.” The intent was to spotlight the emotional draw of the duo rather than dive into narrative specifics.

Grogu and Din Djarin spying over a hill in 'The Mandalorian and Grogu' trailer
Credit: Lucasfilm

Online reaction, however, skewed skeptical.

Eric Goldman (@TheEricGoldman) said:

I get the Super Bowl ad parody they’re doing, but that Mandalorian and Grogu Super Bowl spot was not what this movie needs at this point to help make it look more exciting.

YungJunko (@YungJunko) echoed the above sentiments:

Mando and Grogu marketing is so bizarre. There's not even an attempt to sell the movie beyond: come see an episode of Mandalorian (and Grogu) on the big screen! Also Sigourney Weaver will be there 🙂

Im willing to bet lot of viewers had no idea the Super Bowl ad was for a movie

Likewise, Oliver Jia (@OliverJia1014) said:

Utterly insane how there’s a Star Wars movie out in 3 months and most people aren’t even aware it’s a thing.

Where the hell is the marketing? That Super Bowl ad was atrocious. Mandalorian was one of the few things people liked about Disney Star Wars too. What are they doing!?

With a May 22, 2026, release date, many fans assumed the Super Bowl would launch a robust marketing campaign. Instead, Lucasfilm opted for character-driven familiarity over spectacle. Given the nearly seven-year gap since The Rise of Skywalker, some observers argue the franchise needed a more assertive reintroduction to theaters.

The uncertainty extends beyond marketing.

Grogu in 'The Book of Boba Fett'
Credit: Lucasfilm

The so-called Mando-Verse once appeared to be the long-term backbone of Star Wars storytelling, with Ahsoka Season 2 in active development and a crossover film from Dave Filoni announced at Star Wars Celebration 2023.

But recent reporting suggests that may not be the case moving forward. “According to insider Daniel Richtman, Lucasfilm is considering potentially moving away from the MandoVerse for future Star Wars projects,” The Direct explains.

“The known scooper shared the news in a new post on Patreon, writing that, as it stands, nothing within that particular section of the Star Wars timeline is planned beyond the upcoming Ahsoka Season 2, and Lucasfilm is waiting to see how the Rosario Dawson-led streaming series performs before committing to anything else,” the outlet added.

The timing coincides with major executive changes. Kathleen Kennedy is stepping down as president of Lucasfilm, with Dave Filoni and Lynwen Brennan assuming leadership roles.

Ahsoka dueling with Baylan Skoll
Credit: Lucasfilm

Filoni’s promotion raises questions about the fate of his crossover feature. With broader franchise oversight now on his plate, directing a large-scale theatrical event may be difficult. Some reports indicate the concept could evolve into a limited series instead.

At present, only two Star Wars films are officially dated: The Mandalorian and Grogu and Shawn Levy’s Star Wars: Starfighter (2027), a standalone story set beyond the sequel trilogy and starring Ryan Gosling.

As the franchise recalibrates under new leadership, The Mandalorian and Grogu stands at a crossroads–both a continuation of a beloved chapter and potentially the final word on an era that once seemed poised to define Star Wars’ future.

How do you feel Disney has handled the marketing for The Mandalorian and Grogu? Let us know in the comments down below!

Thomas Hitchen

When he’s not thinking about the Magic Kingdom, Thomas is usually reading a book, becoming desperately obsessed with fictional characters, or baking something delicious (his favorite is chocolate cake -- to bake and to eat). He's a dreamer and grew up on Mulan saving the world, Jim Hawkins soaring through the stars, and Padmé Amidala fighting a Nexu. At the Parks, he loves to ride Everest, stroll down Main Street with an overstuffed pin lanyard around his neck, and eat as many Mickey-shaped ice creams as possible. His favorite character is Han Solo (yes, he did shoot first), and his favorite TV show is Buffy the Vampire Slayer except when it's One Tree Hill. He loves sandy beach walks, forest hikes, and foodie days out in the Big City. Thomas lives in England, UK, with his fiancée, baby, and their dog, a Border Collie called Luna.

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