Disneyland Makes Another Disappointing Update to Magic Keys


Disneyland has provided yet another update to its Magic Key passes. Unfortunately, this update has only restricted the Magic Key pass offerings further — and unfortunately, it doesn’t seem to be a glitch.

Logically, one would think that the team behind Disneyland’s Magic Keys (which are the Disneyland equivalent of Annual Passes for Annual Passholders in Walt Disney World Resort, essentially) would be working hard to keep Disney Guests — especially longstanding Disney fans with money to burn — as happy as possible since visitors’ dissatisfaction with their Disney vacations has been on the rise overall.

However, Disneyland has continued to be stingy with its Magic Key pass offerings, at least in terms of new purchases (although Disneyland has been making efforts to soothe that sting with some exclusive Magic Key Holder merchandise or special event tickets for Disneyland After Dark).


The Disneyland Magic Key passes include the Inspire Key, Believe Key, Enchant Key, and Imagine Key. The Imagine Key is only for California residents within certain zip codes. Disneyland Magic Keys are similar to Walt Disney World Resort Annual Pass options for Annual Passholders. Credit:

Essentially, the Enchant, Believe, and Imagine Key passes have all become available only for previously existing Magic Keyholders (and the Imagine Key passes are also further restricted, since these Disneyland Magic Key passes are “only available for Southern California Residents living in zip codes 90000 to 93599”).

According to journalist Scott Gustin in the Tweet shown below, “the Believe Key is no longer available for new purchases. It’s now only available for renewal. Inspire ($1599) is the only pass currently available for new purchases.”

believe imagine pass magic keys

If you are interested in becoming a new Disney customer in the higher echelons of Disney vacations at Disneyland Resort, then you will be out of luck unless you shell out for the Inspire pass (which is the most expensive Magic Key pass).

The Inspire Key pass offers Disneyland Guests perks like “reservation-based admission to one or both theme parks most days of the year,” “up to 6 theme park reservations at a time”, “20% off the purchase of Disney Genie+ service”, “unlimited Disney PhotoPass digital photo downloads”, “up to 20% off select merchandise”, “up to 15% off select dining”, and “standard theme park parking”.

There are obviously restrictions that apply to all of these, so be sure to read the fine print on the Disneyland website! 

Are you a frequent visitor of Disneyland who already has purchased a Magic Key Pass — or are you a Disneyland Resort fan who has been hoping to join that community, and finds it frustrating that Disneyland has no Magic Key pass options available for you? Let us know on Facebook, Instagram, and Twitter!

About Sharon

Sharon is a writer and animal lover from New England. Sharon's two main focuses in her work are Disney's correlations with pop culture and the significance of Disney princesses (which was the basis for her college thesis). When she's not writing about Disney, Sharon spends her time singing, dancing, and cavorting with woodland creatures!

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