Twitter users often get a kick out of companies joking around on the social media platform, so much so that Disney fans have occasionally pointed out in the past how Disney’s official Twitter accounts never seem to play along.
While other theme park accounts like Universal Studios and SeaWorld have often tweeted jokes from TikTok, memes, or taken playful digs at each other, Disney’s accounts typically keep it very professional and straightforward.
It was very unexpected then, when Disneyland took this apparent dig at their nearby competitor Universal Studios Hollywood in their quoted response to the O.C. register:
We are thrilled to continue our phased reopening and welcome Guests back to the Happiest Place on Earth with returning favorites, new experiences and lasting magical memories. #MagicisHere https://t.co/HJtZN7Jr5g
— Disneyland Resort (@Disneyland) October 21, 2021
Many assumed the tweet would have been deleted pretty quickly, grabbing screenshots (like the one below, in case it is deleted and you’re reading this article!) but the tweet has now almost been live on the social platform for almost 24 hours. It appears Disneyland is knocking Universal Studios based on the O.C. Register’s report that they may be the pricier park, and while many of the theme park accounts do joke with each other on Twitter, this is…not it.
To some extent, Disneyland’s tweet looks like a mistake. What they wrote is really only cringe-y when placed in the context of the tweet they were quoting. On its own, it would not have looked much different than their typical, professional tweets they tend to stick to.
We don’t have an answer about what exactly was happening there, and we are surprised that the tweet has not since been taken down. It is also surprising that a company like the Walt Disney Company does not apparently have as strong of a social media department as perhaps fans would like. There is definitely a lot of potential to create lots of fun content managing something like the official Twitter account for Disneyland, but this is simply not it.