Walt Disney Company CEO Bob Chapek took time during the third quarter earnings call to announce the launch date of the anticipated ad-supported tier of the direct-to-consumer streaming service, Disney+.
The CEO announced that the ad-filled version of Disney streaming would open to Guests on December 8, 2022.
On December 8, Disney+ will introduce its much-anticipated ad-supported subscription offering in the U.S., delivering more choice to consumers than ever before: https://t.co/tnKVitqjih pic.twitter.com/fafTkJHqyY
— Walt Disney Company (@WaltDisneyCo) August 10, 2022
Mr. Chapek also stated that this lower tier would also be made available at a lower ad load and frequency.
In regards to pricing, the new ad-supported Disney+ Basic will be made available for $7.99/month in the United States, while the cost of the ad-free Disney+ option–which will become known as Disney+ Premium–will be increased to $10.99/month. That is a 38% increase in price.
According to Variety, the ad/content ratio will be four minutes to ads for every hour of content, and all content available on “Disney+ Premium” will be available for “Disney+ Basic.”
“With our new ad-supported Disney+ offering and an expanded lineup of plans across our entire streaming portfolio, we will be providing greater consumer choice at a variety of price points to cater to the diverse needs of our viewers and appeal to an even broader audience,” Kareem Daniel, chairman of Disney Media & Entertainment Distribution, said in a statement.
Starting October 10, Disney+ bundle subscribers will see an increase in from $13.99 to $14.99.
It has been an exciting time for Disney+ as Marvel and Star Wars products like Obi-Wan Kenobi, Andor, and SheHulk: Attorney at Law launch and prepare for launch while movies like Pixar’s Lightyear make themselves at home on the streaming service after theatrical runs.
We at Disney Fanatic will continue to update our readers on Disney+ news and stories as more developments come to light.