‘Marvel’ and ‘National Geographic’ Take Over Disney Springs Locations

disney springs

The Dress Shop and WonderGround Gallery seem to be on their way out of Disney Springs! More and more changes have been coming to Walt Disney World Resort, and it looks like two casualties are the Dress Shop and WonderGround Gallery (which have been fixtures in the Disney Springs shopping and dining district).

The iconic Marvel and National Geographic brands are taking over these stores’ locations (although the Disney Springs website hasn’t quite gotten the memo). For photos of the upgraded locations’ new merchandise in action, check out the video and tweet shown below!


New sections added this week at Disney Springs Marketplace Co-Op Shop for National Geographic and Marvel. Leaving the Co-Op were the Dress Shop at Cherry Tree and WonderGround Gallery stores. More details available at . . Like and follow for more Disney content. . #waltdisneyworld #disneyworld #disney #disneysprings #marketplacecoop #nationalgeographic #marvel #disneymerch #disneymerchandise #disneyshop

♬ Memories – Lux-Inspira

The Dress Shop has been a Disney staple since 2017, so its removal from Disney Springs will be disappointing news for some of its fans (even though the Dress Shop expanded beyond Disney Springs after it first opened, so there may be other shopping opportunities in store for Dress Shop enthusiasts).


Now “The National Geographic Lifestyle Collection” and a new collection of Marvel merchandise and apparel can be seen crowding the Marketplace Co-Op shelves. However, the Disney Springs website still has the Dress Shop description listed underneath the new National Geographic headline.

Disney Springs

Disney Springs Credit: Visit Orlando

“Express your trendsetting self!” the website says, describing the defunct Dress Shop location. “Named after the posh London address made famous in Disney’s Mary Poppins, The Dress Shop at Cherry Tree Lane features nostalgic, mid-century style dresses and accessories inspired by popular Disney Parks’ attractions and characters.”

The Dress Shop collections tend to feature feminine ensembles (such as the ones shown below) that are ideal for fans of Disney princesses and Disneybounding. The new National Geographic Lifestyle Collection, alternatively, looks very sporty and seems to be focused more on activewear (in keeping with the National Geographic focus on exploration).

The Dress Shop Celebration Collection

The Dress Shop Celebration Collection Credit: Disney

The Marvel boutique is not listed on the Disney Springs Marketplace website list yet, but its predecessor WonderGround Gallery is, strangely, still listed. This gallery was a place for Disney Springs Guests to “peruse the latest creations by well-known Disney artists and find the perfect piece for your personal collection!”

The Marvel collection that has taken over the space looks just as “Marvelous” as expected. It features lots of red, white, and black — not to mention masculine styles and accessories like baseball caps. Are you pleased about these two boutique replacements, or are you sad to see the Dress Shop and the WonderGround Gallery make their exit from Disney Springs?


About Sharon

Sharon is a writer and animal lover from New England. Sharon's two main focuses in her work are Disney's correlations with pop culture and the significance of Disney princesses (which was the basis for her college thesis). When she's not writing about Disney, Sharon spends her time singing, dancing, and cavorting with woodland creatures!

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