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New Patent Could Bring More Interactive Elements to Disney+

Disney has always tried to keep up with the latest technology. According to a new patent that has been registered earlier this month, Disney is currently developing some new interactive elements, which could become part of its streaming platforms such as Disney+ and ESPN+.


The patent is called “Cloud-based Image Rendering for Video Stream Enrichment” and can be integrated within existing streaming services.

Some of the possibilities that could potentially be added to Disney+ in the future include quizzes, polls, games and more.  There is also more development for ESPN+, allowing personal displays for sports events that could include identifying a favourite team of that user, team colours and/or a team logo may be included in a lightly enhanced video stream.

This would be possible because the apps offload the streaming device’s processing requirements (such as an Apple TV, Roku, smart televisions) to the video enrichment unit, making interactive 3D objects, quizzes, games, and polls possible.

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The Disney patent application states that apps lead to “brand confusion” and may be hampered by underpowered user devices such as tablets or smartphones.  Disney has released many interactive apps over the years, but they’ve generally not been hugely successful.  Disney+ is now being viewed as the gateway into people’s homes, so having everything built into one app could help with this, such as allowing people to vote on shows like American Idol via Hulu, rather than its own separate app.

Interactive elements added into Disney+ could still be a long way off or might not even come to be; many patents don’t necessarily get made into real products.  Other streamers, including Netflix have been testing out interactive shows, so it wouldn’t be a huge step forward to offer more of a personalised experience for apps like Disney+ and ESPN+.

Credit: WhatsOnDisneyPlus

About Jennifer Retzlaff

My name is Jennifer Retzlaff and I became a lifelong Disney fan during my first trip to Walt Disney World in 6th grade. From that moment, Disney became a big part of my life. I live in Iowa with my husband and two kids who are growing up too quickly for my liking. I started introducing my love for Disney early to my family with a Disney honeymoon and then trips when our youngest of 18 months. Since then, our family has been to Walt Disney World over five times and we continue to plan and dream for the next trip. I love the magic that Disney brings to people through the theme parks, cruises, adventures and movies they create. As a teacher, I try to bring that magic into my classroom to help kids believe that “If You Can Dream It, You Can Do It.” I recently reached a dream of mine as I joined Magic Vacation Planner as a personal travel advisor. With this team, I can now help others plan magical vacations. As a passionate writer, I also have my own blog at magicalvacationsbyjen which is also where you can follow me on instagram for trip reviews along with tips and tricks for your next magical vacation.

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