“Raya And The Last Dragon” Weekend Box Office Estimates Revealed

The first US box office results for Disney’s “Raya and the Last Dragon” have been revealed, with a studio-reported $2.5M on opening day of Friday 5th March.  The industry weekend estimate for the film is $8.3M at 2,045 theaters.

This is slightly down on the estimated numbers of $3M for Friday and $9M-$10M for the weekend.  Unfortunately for Disney, this is much lower than Warner Bro’s’ “Tom & Jerry” $14.1M and Universals “Croods: A New Age” ($9.7M).

Earlier this week it was revealed that Disney hasn’t been able to come to an agreement with Cinemark for the cinema chain to show “Raya and the Last Dragon” in their theatres.  This was because Disney wasn’t willing to budge on their terms, as Cinemark wanted a reduced rental rate because of the film being available on Disney+ Premier Access.   Warner Brothers made a deal with cinema chains for their new films being split between theatres and HBO Max.

According to Deadline, cinema chains are worried that with Disney keeping 100% of money from $30 Premier Access money, since they don’t have to share the revenue.  And at $30 price point, it’s roughly equivalent to the rental that Disney would get from five or six movie tickets.

The terms of the deal for “Raya and the Last Dragon” were a two-week minimum play with a scale that starts at a 50% rental if the film grosses ultimately between $0 and $37.5M, and then 51% if the domestic gross finals between $37.5M and $50M.   With the pandemic still causing people to stay away, it’s not taking into consideration any sales on Disney+.    It’s not expected that Disney will announce any financial details on how well “Raya and the Last Dragon” will do on Disney+ Premier Access.  Disney has never confirmed how much “Mulan” took on Premier Access last week.

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Credit: WhatsOnDisneyPlus

Disney has recently released trailers for “Cruella” and “Luca”, but didn’t include any information about the films being only available in cinemas, leading many to believe that these movies will also be available on Disney+ Premier Access as well. “Black Widow” is also due to be released in May, but Disney has been quiet about the films release, which could indicate a Disney+ Premier Access duel release or it might be delayed again.’

Bob Chapek, Disney’s CEO recently said “The consumer is probably more impatient than they’ve ever been before” as they’ve got used to watching new films at home quicker and that he’s not sure “there’s going back” to the way business was done prior to the pandemic. Bob Chapek did say that “We certainly don’t want to do anything like cut the legs off a theatrical exhibition run,” but things are changing.

Overall the weekend US box office is estimated to gross $25.1M, which is up 14% from a week ago.

If you did see “Raya and the Last Dragon” this weekend, was it on Disney+ Premier Access or at the cinema?

Source: WhatsOnDisneyPlus

About Jennifer Retzlaff

My name is Jennifer Retzlaff and I became a lifelong Disney fan during my first trip to Walt Disney World in 6th grade. From that moment, Disney became a big part of my life. I live in Iowa with my husband and two kids who are growing up too quickly for my liking. I started introducing my love for Disney early to my family with a Disney honeymoon and then trips when our youngest of 18 months. Since then, our family has been to Walt Disney World over five times and we continue to plan and dream for the next trip. I love the magic that Disney brings to people through the theme parks, cruises, adventures and movies they create. As a teacher, I try to bring that magic into my classroom to help kids believe that “If You Can Dream It, You Can Do It.” I recently reached a dream of mine as I joined Magic Vacation Planner as a personal travel advisor. With this team, I can now help others plan magical vacations. As a passionate writer, I also have my own blog at magicalvacationsbyjen which is also where you can follow me on instagram for trip reviews along with tips and tricks for your next magical vacation.

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