It has been clear that the pandemic era has caused the film industry to pivot over and over again. Following the struggle of Black Widow in theaters, many fans were surprised when CEO Bob Chapek said they film will continue to have a theater only 45-day run and it would be an “interesting experiment for us”.
Star Simu Liu did not like having his hard work called “an experiment” and took to social media to express his frustration.
We are not an experiment.
We are the underdog; the underestimated. We are the ceiling-breakers. We are the celebration of culture and joy that will persevere after an embattled year.
We are the surprise.
I’m fired the f**k up to make history on September 3rd; JOIN US. pic.twitter.com/IcyFzh0KIb
— Simu Liu (刘思慕) (@SimuLiu) August 14, 2021
We hope that the film does well and truly hope that pandemic doesn’t cause it to be the first MCU flop. We will have to wait and see what happens in September.