The Coca-Cola x Star Wars: Refresh Your Galaxy campaign has officially launched, and it’s packed with everything fans love—collectibles, creativity, and a super fun interactive twist. This time around, Coke is celebrating the Star Wars universe and giving fans a chance to be part of it in a new, high-tech way.
Let’s start with what everyone’s already buzzing about: the park-exclusive Coca-Cola bottles. You can only get three designs at Walt Disney World Resort and Disneyland Resort. These feature fan-favorite characters like The Mandalorian and Grogu, a First Order Stormtrooper, and the one and only Chewbacca. If you’re headed to the parks this summer, keep your eyes open, they’ll be a hot collectible.
Why Park Exclusives Always Hit
Coca-Cola and Disney have a long track record of making park-specific campaigns feel special, and this one is no exception. Remember the awesome orb-style Coke bottles made just for Star Wars: Galaxy’s Edge? Those instantly became must-haves for fans and collectors alike.
Then there was the 50th Anniversary celebration at Walt Disney World, where limited-edition Coke bottles featured gold-accented labels themed to each of the four parks. And of course, we can’t forget the classic “Share a Coke” campaign, where parkgoers could find bottles with phrases like “At Space Mountain” or “At Haunted Mansion” instead of names. It was a small detail, but a super fun one that made those exclusives feel totally unique to the Disney experience.
So, it’s no surprise that these new Star Wars park-exclusive designs are expected to be a big hit, too.
Collectible Bottles from Across the Galaxy
Beyond the parks, fans can collect 30 different Coca-Cola bottle and can designs featuring a galaxy’s worth of Star Wars characters. There’s a good mix of legacy characters—like Luke Skywalker, Leia, and Darth Vader, as well as newer icons like BB-8, Ahsoka, and Grogu. The designs are split between Coca-Cola Original Taste and Coca-Cola Zero Sugar, so no matter what you drink, there’s a collectible bottle for you.
Honestly, it would be even cooler if they expanded the collection by releasing region-specific characters, like maybe a bottle exclusive to Japan, Europe, or Latin America. That would definitely up the challenge for collectors and make it feel even more special worldwide.
Get in on the AR Fun
One of the most exciting features of this campaign is how interactive it is. Each Coke bottle includes a QR code that fans can scan to unlock an augmented reality (AR) experience. You can record your own Star Wars-style hologram message—just like the transmissions we’ve seen in the movies—and send it to friends and family. It’s creative, fun, and very on-brand for a franchise built on sci-fi tech.
A Global Campaign That Brings the Fandom Together
This is a worldwide campaign rolling out across North America, Latin America, Europe, Japan, and the South Pacific. It’s built entirely around fandom, celebrating the characters we love and the community that Star Wars continues to create.
If you’re a Star Wars fan, a Coke lover, or both, this campaign is definitely for you. And if you’re heading to the parks, don’t wait too long, those exclusive bottles probably won’t stick around for long!
