Taylor Swift’s presence notwithstanding, the Super Bowl this past Sunday was not, in fact, the most-watched non-news telecast of all time. The Super Bowl LVIII that just happened this last weekend, wherein the Kansas City Chiefs played, and won, against the San Francisco 49ers, was one of the most watched sports broadcasts of all time. And understandably so. The Super ...

The Walt Disney Company made an astute decision in choosing to stream the ICC Cricket World Cup—it helped them break a global streaming record. The Walt Disney Company has been struggling lately when it comes to cracking the code to having a successful streaming business. For a few years, Disney was bullish about Disney+, its streaming platform, a strategy that ...

The upcoming ICC Cricket World Cup, which Disney will be streaming, is set to bring in ₹2000 crore, equalling $300 million in revenue. It’s no secret that the Walt Disney Company has been facing financial trouble. There’s a reason that a large part of 2023 has seen the Mouse House go through a series of reorganizations, including layoffs that affected ...