There is a psychological concept that is not really known outside of marketing circles. It’s called brand actualization, and whether you realize it or not, you’ve been subjected to this by some company, probably the Walt Disney Company. It is the point where something meets your emotional and psychological needs, and both the consumer and brand are united. Sound familiar? ...

Everyone’s favorite Italian plumber found himself in a bit of controversy recently. While The Super Mario Bros. Movie was a smash hit at the global box office, that hasn’t saved it from being caught up in a police investigation over a lewd image being shown to children during a movie screening. The dilemma has parents questioning just how this could ...

May 10 saw the Walt Disney Company host its earnings call for the second quarter of the financial year. The Mouse House shared its numbers for the previous quarter, giving insight into what the company has been doing for the last three months. The call featured some bombshells, namely, Disney CEO Bob Iger calling out Florida Gov. Ron DeSantis for ...