Disney Parks No Longer Top Searched Vacation Destinations

The Magic Kingdom of Disney has lost its proverbial crown and place atop the internet’s most sought-after destinations by users looking to plan their family vacation.

Related: Former Disney Imagineer Says Going to Disney Parks Too ‘Complicated’

Over the past few years, Disney Parks have been criticized intensely for a variety of factors that self-declared lifelong fans cite as their reason to take their hard-earned money elsewhere. From the “woke” creative and policy changes implemented both within the American Theme Parks and The Walt Disney Company at large to the increasingly complicated vacation planning tools added to the Walt Disney World Resort’s MyDisneyExperience App and the Disneyland Resort App, and all of the cost increases for Theme Park Tickets and dining options in between, it seems like would-be Guests receive more and more reasons to say no to “The Happiest Place On Earth” and a new report shows that it is not just all talk.

A study conducted by familydestinationguides.com indicated the most-searched vacation destinations from each state. What people in each of the 50 United States were searching for regarding a vacation destination. Several places mentioned included nature-focused destinations such as Glacier National Park, The Grand Canyon, and even Elvis Presley’s home museum in Graceland. Apparently, though, the Walt Disney World Resort outside of Orlando, Florida was nowhere to be seen on any state list, and its sister Resort, the Disneyland Resort was only a top search in its home state of California.

Related: Family Reaches “Breaking Point,” Says Farewell to Disney After 11 Years

What’s worse for Disney is that Universal Orlando Resort was found listed as one of the most-searched destinations for several states, including Florida.

But there could be a few reasons for this change besides the negative press. Universal Orlando Resort has arguably been the site of more activity as they work on opening its third Theme Park Epic Universe by 2025. It could also be that Disney has become a victim of its own popularity, with people already educated on the subject and going straight to its websites rather than combing the search engines for information.

Either way, returning CEO Bob Iger has made it clear that there will be some changes made to the Parks, especially regarding their accessibility as well as an increase in new and exciting offerings.