The Canadian wildfire has been causing untold destruction and mayhem to the east coast for over six weeks. Fire and smoke have laid waste to eastern Canada and diminished the air quality of many neighboring areas. While this tragic tale unfolds, the internet is naturally stepping up to bat with its share of ridiculous memes and jests. Are they blaming climate change or outdoor activity as the source of the forest fire? In a shocking twist of events, some are claiming that the Walt Disney Company actually set half of Canada on fire to promote Pixar Animation Studio’s upcoming film Elemental. Keep reading to find out how they came to this conclusion.
Why is Disney Linked to the Canada Wildfire?
Elemental is Disney’s next title heading to a big summer theatrical release. The company is hoping to have major success on its hands, and the marketing for it has been lit. The film releases on June 16, which has perfectly fallen in with the fire season that has set Canada ablaze.
The film tells the story of Ember Lumen, a fire element voiced by Leah Lewis. She befriends Wade Ripple, a water element voiced by Mamoudou Athie. The two are polar opposites, and yet they learn that they have quite a bit in common. Early reactions to the film have called it one of the best Pixar releases since Toy Story.
One of the main characters is the literal personification of fire, and so the timing of its release has been quite suspicious to parts of the internet. But would Disney actually set a country on fire as a promotional tool for Elemental?
Did Disney Light Canada on Fire to Promote Elemental?
Disney obviously had no part in the Alberta wildfire, but that hasn’t stopped users on Reddit from jesting about it. One popular thread has been discussing the topic quite extensively and has come up with a lot of conspiratorial links to the company and untimely events. The group has joked that Disney set half of Canada on fire simply to promote the Elemental. They then go on to say that an undisclosed location is probably about to be flooded as part two of the promotion. One user notes that Colorado has been seeing a huge increase in rainfall as of late.
Folks on Twitter are also discussing an alleged deleted tweet by Pixar that also had poor timing.
Pixar tweeted and then deleted an ‘unleash your wildfire side’ #Elemental poster amid Canada forest fires pic.twitter.com/MKDpMtyrgM
— Culture Crave 🍿 (@CultureCrave) June 8, 2023
The group has also linked Disney to other unfortunate world events in order to gain hype for their movie releases. One user points out that Pixar’s Soul film was released suspiciously in line with the COVID-19 pandemic that raged across the world.
The Canadian wildfire is a sad tragedy to watch unfold. Hazy skies have been reaching places like New York, and air pollution is a growing concern. This is really not a joking matter, but unfortunate coincidences are always going to be a humorous topic to discuss as a way to get through difficult situations.
