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High-Priced Cake Bake Shop Opens at Disney’s BoardWalk, But Crowds Stay Away

The Cake Bake Shop Bakery, opened by Gwendolyn Rogers, marked a much-anticipated addition to Disney’s BoardWalk. Officially launching on October 24, the bakery aimed to infuse a sense of sophistication and luxury into the dining options available at the Walt Disney World Resort. Before its opening, a buzz surrounded the establishment, driven by its reputation for lavish desserts and an elegant atmosphere. Fans of Disney food had high expectations for the bakery, anticipating that it would become a must-visit destination for guests.

However, despite the grandeur of its offerings, the prices of these gourmet items raised eyebrows among potential customers. The premium-priced menu aims to position The Cake Bake Shop as a high-end experience within the Disney dining scene, which may cause some to reconsider before indulging.

Related: Disney World Restaurant Goes Viral with Inflated Prices, Fan Outrage Causes Them To Change

Disney Cake Bake Shop
Credit: Disney

Initial Reception and Visitor Turnout

In its opening week, The Cake Bake Shop Bakery struggles to draw significant crowds. Reports indicated that even during peak hours, the bakery experienced notably quiet dining areas, leaving some wondering if the high expectations were not being met.

Guests have shared experiences where they encountered empty seating, contrasting sharply with the usual bustling atmosphere prevalent in many of Disney’s eateries. For many, the quiet ambiance felt out of place in such a vibrant resort.

Numerous factors contribute to the slow start of The Cake Bake Shop Bakery. The high price points may deter casual visitors, who often seek more affordable alternatives when dining out. The combined atmosphere and pricing structure seem to evoke a perception that the bakery is an occasional splurge rather than a standard dining option.

It’s lunch time (12pm) and it’s literally empty. No line for the bakery or dining side.

It’s lunch time (12pm) and it’s literally empty. No line for the bakery or dining side.
by inWaltDisneyWorld

Moreover, the location itself—Disney’s BoardWalk—plays a significant role in the bakery’s foot traffic challenges. While this area provides a charming seaside vibe and a mix of restaurants and entertainment, it does not enjoy the same level of foot traffic as bustling destinations like Disney Springs or theme parks. Visitors may be drawn to more accessible or competitively priced dining establishments, leaving The Cake Bake Shop searching for its place.

Cake Bake Shop Bakery
Credit: Disney

Pricing Concerns and Customer Reactions

As The Cake Bake Shop settles into its new Disney home, prospects for increased foot traffic could change. The bustling holiday season provides a promising opportunity for the bakery to capture attention, with many visitors seeking unique dining experiences during peak travel times. If marketed effectively, the bakery may attract guests looking for an upscale treat, allowing it to carve out its niche within the Disney dining landscape.

As The Cake Bake Shop Bakery continues its journey at Disney’s BoardWalk, the interplay between its refined menu, pricing strategies, and the charm of its setting will likely dictate its future success in attracting visitors eager for a taste of luxury amidst the vibrant Disney food scene. Whether it overcomes its initial challenges remains to be seen, but with the right adjustments and promotional strategies, it could position itself as a beloved destination for both local patrons and visitors to Walt Disney World.

Eva Miller

Eva was born and raised in the beautiful state of Oregon but has since relocated and lives in New York City. Since she was young, Eva has loved to perform in musicals, especially Disney ones! Through performing, Disney’s music became the soundtrack of her childhood. Today, Eva loves to write about all the exciting happenings for the Walt Disney Company. In her free time, Eva loves to travel, spend time in nature, and go to Broadway shows. Her favorite Disney movie is 'Lilo and Stitch,' and her favorite Park is Disney's Animal Kingdom.

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