Universal Ups the Ante! Announces New Land in Orlando Theme Park

dreamworks land universal orlando
Credit: Universal

Universal Orlando is pulling no punches and bringing out the big guns to take on Disney and its Central Florida Disney Resort, Walt Disney World.

The friendly competition and rivalry between the Walt Disney Company and Universal has been going on for years now, from the bidding war for 20th Century Studios between Comcast and the Walt Disney Company (then headed by Comcast CEO Brian Roberts and Disney CEO Bob Iger) to the constant battle to see which Florida Theme Park will win out. Now, Universal has announced a new land coming to Universal Orlando, upping the ante.

Universal Orlando Resort

Universal Orlando Resort / Credit: Universal

Universal Orlando Marks its Presence in Florida

Universal Orlando Resort has made its mark in Florida in no uncertain terms. With its various parks, Universal Studios Florida, Islands of Adventure, and Volcano Bay, the Central Florida Resort gives Walt Disney World Resort (and its theme parks, Magic Kingdom, Disney’s Animal Kingdom, and more) a run for its money.

With The Wizarding World of Harry Potter (both Diagon Alley and Hogsmeade) and attractions like Jurrasic Park River Adventure, there’s a lot to enjoy. Comcast CEO Brian Roberts has even stated his belief in Universal outplaying Disney in the theme park business, and the numbers corroborate this as well.

Universal Ups the Ante

Now, Universal has announced that they will be bringing a new DreamWorks-themed land to their theme parks. Universal shared on their website,

Next year, Universal Orlando Resort will debut an all-new themed land inspired by DreamWorks Animations’ beloved collection of animated characters. Currently being developed in the former KidZone location of Universal Studios Florida, the new area will immerse guests of all ages in vibrant, family-friendly experiences that bring popular franchises like Shrek, Trolls and Kung Fu Panda to life in a whole new way – plus, guests can enjoy special meet-n-greets with these and other characters like Gabby from Gabby’s Dollhouse.


Shrek and Donkey / Credit: Dreamworks

Naturally, Guests are incredibly excited about this new announcement, and many asked for more details in the comments, to which Universal cheekily replied to stay tuned to the link! Others simply expressed their excitement in gifs.

Here’s another reaction from a fan:

Universal is definitely pulling out all the stops to make sure they compete with Disney!

About Priyanka Kumar

Priyanka is a writer, artist, avid reader, and travel enthusiast based in Chicago. In her free time, she is probably walking by the lake, catching up on the latest releases on TV, or spending inordinate amounts of time rewatching Moana, Encanto, and her Disney Channel life-long favorites Zack and Cody wreak havoc on the Tipton.

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