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This Eco-Friendly Makeup Brand Has Added Some Disney Villain Inspiration to Its Collection

Since Disney princesses are all about natural beauty and understated glamour, it makes sense that they would have their own makeup lines (especially this limited-edition one for the Ultimate Princess Celebration!) — but sometimes Disney villains serve as the inspiration for makeup collections, too! The indie brand Tower 28 Beauty, which is a vegan and sustainability-focused brand for people with sensitive skin, has just shared its take on Disney villain lip glosses.

The brand's unique ShineOn Lip Jellies supposedly have “the shine of a gloss, the comfort of a balm, and a pop of color…for never sticky, always shiny lips,” and the Disney villains who were matched up with the Lip Jellies are Maleficent, the Evil Queen, the Queen of Hearts, Scar, Ursula, and Cruella De Vil.

Credit: Tower 28 Instagram
Maleficent, joined by her clever raven Diablo, dazzles at Disneyland with a bold swipe of Tower 28’s vibrant purple "Fearless" lip gloss—highlighting a fearless, eco-friendly beauty brand as daring as one of Disney's most iconic villains.
Credit: Tower 28 Instagram

With her purple and vampy motifs in ‘Sleeping Beauty', it's no surprise that the Disney villain Maleficent (at least, the animated version of her) has been paired up with the “Fearless” Lip Jelly, which is a dark eggplant color. It's also a good match for her lip color in the film! Surprisingly, lots of Disney villains naturally seem to be wearing lipstick or darker lip colors.

The Evil Queen from Snow White, a classic Disney Villain, stands in her iconic pose at Disneyland holding her jeweled box, now reimagined with a Tower 28 lip gloss featured prominently in front. This playful update brings a modern, eco-friendly beauty twist to her character for fans exploring the park's magical blend of nostalgia and trendy new experiences.
Credit: Tower 28 Instagram

Since the Evil Queen from Snow White and the Seven Dwarves (not the upcoming live-action version with Gal Gadot) clearly has red lips, it's fitting that her chosen Tower 29 Lip Jelly would be the juicy red shade “XOXO”. This color looks a bit more citrusy than expected, but definitely still fits a royal look.

A Disney Villain-inspired queen in bold red and black, holding a fire-red TOWER 28 lipstick on the right side, showcasing eco-friendly makeup from a hit beauty brand—perfect for fans looking to recreate magical villain looks from their favorite theme park adventures.
Credit: Tower 28 Instagram

Since The Queen of Hearts from ‘Alice in Wonderland' is so fiery and feisty, Disney fans will easily understand why her matching Lip Jelly is the shade “Fire”, and this orange shade is definitely bold and whimsical enough for Wonderland.

Scar, the memorable Disney villain from The Lion King, sits majestically at Disney's Animal Kingdom with a Tower 28 almond-colored lip gloss tube resting in his dark mane—a whimsical tribute to eco-friendly beauty finds featured at the park’s gift shops.
Credit: Tower 28 Instagram

You may not have expected Tower 28 Beauty to feature Scar as a Disney villain with their lip products, but here he is! To match the lion character's tawny fur and the tan colors in the savannah, Tower 28 paired him with Almond, a neutral brown gloss. This look might seem boring, but it can be a great lip gloss for anyone who wants a subtle look!

Ursula from Disney's The Little Mermaid shares a mischievous laugh with Flotsam and Jetsam, proudly showing off a Tower 28 lip gloss from the eco-friendly beauty brand, as the bold word "CHILL" floats above—a magical mashup perfect for Disney Parks fans.
Credit: Tower 28 Instagram

Although Ursula has dark red lipstick in ‘The Little Mermaid', Tower 28 paired this Disney villain with the “Chill” Lip Jelly, which is a shimmery clear gloss. This gloss sounds understated, but it's a good way to look icy and cool while planning devious schemes!

Cruella de Vil at a Disney park holds her signature cigarette holder, but this time, it’s humorously swapped for a vibrant red lip gloss labeled “SPICY,” highlighting the daring flair and eco-conscious messaging of an imaginative makeup brand.
Credit: Tower 28 Instagram

Cruella de Vil gets the last laugh with the classic cool-toned red Lip Jelly “Spicy”. Red lipsticks actually match many Disney villains, but the stark red contrast between Cruella's clothing and accessories means that red is definitely one of her signatures! Which Disney villain matches their lip product best, in your opinion?

Sharon

Sharon is a writer and animal lover from New England. Sharon's two main focuses in her work are Disney's correlations with pop culture and the significance of Disney princesses (which was the basis for her college thesis). When she's not writing about Disney, Sharon spends her time singing, dancing, and cavorting with woodland creatures!

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