Former Disney Imagineer Joe Lanzisero recently explained how his time with the Mouse House helps him in his current venture, particularly in bringing immersive experiences to healthcare.

Walt Disney Imagineering are the creative minds behind the Disney Park experiences we love so much. From the incredible rides and attractions at any Disney theme park to the incredible lands and experiences on offer for guests, Disney Imagineers go above and beyond to create that quintessential Disney magic.

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Former Disney Imagineer Brings Disney Innovation to Healthcare

Former Walt Disney Imagineer Joe Lanzisero, who is the VP of Zeitgeist Design & Production, shared with MobiHealthNews his insight into creating immersive experiences in healthcare.

The outlet sat down and had an in-depth conversation with the former Imagineer, sharing fascinating facts about how he now brings what he learned during his time with Disney to his current job.

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Lanzisero explained that his time working on crafting and designing children’s spaces was instrumental to him being able to understand how to approach creating these experiences in the healthcare sector.

He shared, “I have an understanding of the kinds of environments and the kinds of activities in a theme park…we had to understand, how does that translate—mostly about, you know, how horrible [the patient] experience can be for a small child.”

Lanzisero concluded on this subject, “We created a journey even before they got their online experience – working with the doctors, working with the parents, then once they got into the hospital experience, seeing what we could do.”

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On the subject of designing immersive experiences, Lanzisero commented, “It’s applying what I learned at Disney about just knowing the experiential journey that people go through and how they react to different kinds of experiences.”

Lanzisero’s time at Disney gave him a “broad base of design challenges… from cruise ships to hotels to dark rides.” He explained, “Especially at Disney, you always had to think about all of your users, and that was from little kids to older people and everything in between.”

As he explains, his time as an Imagineer gave him the tools to bring new technologies and ways of approaching immersive experiences to healthcare.