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EXPERTS: Tech Giant Likely to Buy Disney in Next Three Years

Disney is one of the most consistent brands that’s existed. Since founder Walt Disney began the company a hundred years ago, audiences could always count on to deliver family-friendly entertainment and a fun theme park experience with a Walt Disney World Resort trip or Disneyland Resort vacation.

However, recently, Disney has been struggling. The momentum they’ve gained over the years is paying off because the Mouse House is still number one, but the numbers tell the story of a company navigating an undeniable rough patch.

Magic Kingdom Disney World
Mickey Mouse and Friends at Magic Kingdom Park, Walt Disney World Resort / Credit: Disney

Related: Trouble in the Magic Kingdom: No Need to Worry About DeSantis, Disney Its Own Worst Enemy

“Woke” Disney Struggles

Disney’s perceived “wokeness” has been one of the criticisms levied at the Mouse House that undoubtedly makes the biggest headlines. Many right-wing authors, writers, and fans have expressed repeatedly that the Walt Disney Company is constantly pushing a woke agenda and pandering to “woke” audiences.

But this complaint notwithstanding, Disney has other, bigger problems to deal with.

Disney executives made millions
Former Disney CEO Bob Chapek and current Disney CEO Bob Iger / Credit: ABC

Florida Gov. Ron DeSantis Feud, Box Office Flops, Failing Streaming Service & Lower Theme Park Attendance

Between the feud Disney has with Florida Governor Ron DeSantis (experts and analysts are quite certain Disney has an open shut case), the stream of disappointing films from the Mouse House that have hit the box office, and of course, the recent decline in Theme Park numbers, all is not well with our favorite Mouse.

So what will Disney do?

Tusker House Animal Kingdom
Tusker House, Disney’s Animal Kingdom Theme Park / Credit: Disney

Apple to Buy Disney

For months now, analysts at Needham have insisted that tech giant Apple will buy the Walt Disney Company. Needham has reiterated for a while now that this is likely the best and most probable course that Disney will take. Knowing Bob Iger’s past relationship with founder Steve Jobs and current Apple CEO Tim Cook, as well as Disney and Apple’s collaboration on the Apple Vision Pro it’s not an unbelievable claim.

josh d'amaro walt disney
Disney Parks chairman Josh D’Amaro, Walt Disney Company CEO Bob Iger / Credit: Disney/Marvel

Most recently, Needham analyst Laura Martin added another assertion; Apple will buy Disney within the next three years.

“Outside of fundamentals, we do believe Disney will be purchased during the next three years… Takeover premiums have historically been 30% -40% above the public trading price for media companies,” she said.

This kind of merger or sale would be massive news, and if it does turn out, will likely be secret until it’s set in stone; Disney and Disney CEO Bob Iger have not spoken on the probability of the sale. However, it raises interesting questions about this hundred-year-old company’s future and legacy.

Priyanka Kumar

Priyanka is a writer, artist, avid reader, and travel enthusiast based in Chicago. In her free time, she is probably walking by the lake, catching up on the latest releases on TV, or spending inordinate amounts of time rewatching Moana, Encanto, and her Disney Channel life-long favorites Zack and Cody wreak havoc on the Tipton.

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