For decades, the Jurassic World franchise has been synonymous with Universal Studios, where fans have flocked to experience attractions like Jurassic Park River Adventure and VelociCoaster. However, the next big Jurassic experience is set to take place far from its theme park home, offering something new for fans of the franchise.
A brand-new walk-through attraction, titled Jurassic World: The Experience, is coming in 2025 as part of a partnership between NEON, Asset World Corp (AWC), and Universal Live Events & Location-Based Entertainment.
Unlike Universal Studios’ roller coasters and water-based attractions, this experience is designed to be fully immersive, surrounding guests with lifelike animatronic dinosaurs and carefully crafted environments inspired by the Jurassic films.
Per the official press release on Neonglobal.com published in December, Jurassic World: The Experience is a “newly imagined walk-through journey specifically curated for Asiatique The Riverfront Destination,” a location in Bangkok, Thailand famous for its culture, entertainment, shopping, and restaurants.
The attraction is set to span over 6,000 square meters, making it one of the most expansive Jurassic-themed experiences outside of Universal Studios.
The project is being developed by the same team behind Jurassic World: The Exhibition, a global touring exhibit that has thrilled fans in London, Chicago, and Sydney with its realistic dinosaur encounters and interactive settings.
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Executive Chairman & Group CEO of NEON Mr. Ron Tan expressed confidence that this new attraction will build on the success of Jurassic World: The Exhibition, promising an even more immersive experience that will raise the bar for location-based entertainment.
In addition to the main attraction, visitors will be able to dine at a Jurassic-themed café and restaurant, offering a fully integrated themed experience.
With the upcoming release of Jurassic World Rebirth (2025), the seventh film in the series, Universal is clearly expanding the brand’s presence beyond its traditional theme parks.
For fans of dinosaurs and cinematic adventure, this upcoming attraction proves that Jurassic World isn’t just about theme parks anymore—it’s evolving into something bigger.
Are you a fan of the Jurassic theme park attractions? Let us know in the comments!
Omg yes I’m a big woman believer in. Jurassic p/ark-workd movies every time there’s a movie coming out I for sure I’ll go to the movie theaters near me and I cried histerically when Blue was shot and when Tango was kidnapped and I’m also a fan of trex when he became friendly and helped. I’m excited what will come in 2025 in universal studios Orlando.