Disneyland ResortMerchandiseNews

Disney Reduces Merchandise Purchase Limit to 2 per Guest; Is This To Combat Reselling?

Disneyland Resort has restocked its highly sought-after interactive keys, much to the delight of guests who have been eagerly waiting for their return. These collectible keys have become a fan favorite, allowing Disney enthusiasts to unlock unique experiences across the park, including special merchandise, themed interactions, and personalized surprises. However, this time around, Disney has implemented a new purchasing policy that is generating mixed reactions among fans.

A woman and a young girl laugh joyfully in front of a castle at a theme park. The girl wears Mickey Mouse ears and holds a colorful toy. Both appear happy, surrounded by a magical atmosphere at this Disney park.
Credit: Disney

New Limit: A Response to Resellers?

The new policy limits each guest to purchasing only two interactive keys per item, a significant change from the previous allowance of up to 10 keys per item. This adjustment has sparked speculation among visitors, many of whom believe that Disney is responding to concerns about resellers purchasing large quantities of these coveted items and reselling them for profit. Though Disney has not directly commented on the reason behind the change, the timing has raised questions about whether this is an effort to make the keys more accessible to everyday fans rather than those looking to capitalize on demand.

The interactive keys are back in stock and they’ve reduced the limit from 10 per guest per item to 2 per guest per item!
byu/TheDisneyScoopGuy inDisneyland

Recent reports have highlighted the growing issue of resellers targeting limited-edition Disney items, including the interactive keys. With many fans frustrated by being unable to secure these items at retail price due to resellers scooping them up, Disney’s decision to cap purchases could be seen as a move to alleviate this problem. By limiting the number of keys each guest can buy, the company hopes to ensure that more Disney fans, rather than profiteers, can enjoy these exclusive offerings.

Disney’s Continuing Efforts Against Reselling

This latest change follows several previous initiatives by Disney to address the resale of limited-edition park merchandise. Disneyland Resort has implemented stricter rules in recent years, aiming to curb the resale of exclusive items at inflated prices. While reselling remains a challenge for the resort, this new measure is seen by many as a positive step toward leveling the playing field for fans.

Mickey Mouse and Minnie Mouse stand in front of a castle adorned for a 70th-anniversary celebration at this Disney park, Disneyland California.
Credit: Disney Parks Blog

As the interactive keys return to stock, Disney guests are encouraged to act quickly. With the popularity of these items, they are expected to sell out fast. The new purchase limit means that those hoping to secure a key will need to move swiftly to avoid missing out. While the policy change has been met with both support and criticism, it signals Disneyland Resort’s ongoing efforts to balance fan access with the growing demand for exclusive park offerings. Fans will now have to keep their fingers crossed to get one of these magical keys before they’re gone.

Eva Miller

Eva was born and raised in the beautiful state of Oregon but has since relocated and lives in New York City. Since she was young, Eva has loved to perform in musicals, especially Disney ones! Through performing, Disney’s music became the soundtrack of her childhood. Today, Eva loves to write about all the exciting happenings for the Walt Disney Company. In her free time, Eva loves to travel, spend time in nature, and go to Broadway shows. Her favorite Disney movie is 'Lilo and Stitch,' and her favorite Park is Disney's Animal Kingdom.

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